Senior Product Marketing Manager

Today’s world is crime-riddled. Criminals are everywhere, invisible, virtual and sophisticated. Traditional ways to prevent and investigate crime and terror are no longer enough…

Technology is changing incredibly fast. The criminals know it, and they are taking advantage. We know it too.

For 30 years, the incredible minds at Cognyte around the world have worked closely together and put their expertise to work, to keep up with constantly evolving technological and criminal trends, and help make the world a safer place with leading investigative analytics software solutions.

We are defined by our dedication to doing good and this translates to business success, meaningful work, friendships, a can-do attitude, and deep curiosity.

As a Cognyter you will:

• Work with product management functions, global marketing, and sales to build the narrative and value proposition of our products.
• Create compelling marketing content and sales enablement collateral.
• Develop and implement GTM strategies and demand generation activities.
• Work closely with business stakeholders to maximize the business potential of existing and new customers.
• Assist with competitive analysis and market research.
• Join strategic marketing workshops, international events, and customer meetings.
• Lead cross-functional initiatives and drive alignment across Product, Sales, Marketing, and business stakeholders.
• Balance strategic planning with hands-on execution, taking ownership from concept to delivery.
• Help shape and scale Product Marketing best practices, processes, and methodologies across the organization.
• Serve as a trusted advisor to senior stakeholders and influence business decisions through market, customer, and competitive insights.
• You will report to the VP of Product and be part of an industry-leading Product Management team (30+ people strong).

Requirements

For this mission, you’ll need:

• 6+ years of experience in B2G/B2B marketing – a must.
• Proven track record of developing product positioning, messaging, and go-to-market strategies for complex technology solutions.
• Track record of fast-paced creation of marketing materials based on high-end and diverse technologies.
• Experience leading cross-functional initiatives and driving outcomes in matrix organizations.
• Familiarity with intelligence practices and technologies – a big advantage.
• Experience in market research, messaging, positioning, and competitive analysis.
• Strong business acumen and the ability to translate complex technologies into compelling customer value.
• Ability to work independently with a strong sense of ownership, initiative, and accountability.
• Successful track record of collaborating with local and international teams.
• Excellent written, verbal, presentation, and visual communication skills.
• Strong team player who knows how to work effectively with multiple organizational departments.
• Demonstrated leadership potential and the ability to grow into future leadership responsibilities.
• Comfortable operating in both strategic and hands-on execution environments.
• A willingness to travel for at least 15%.