About the role

Develop and execute product marketing strategies to maximize performance and customer adoption across the company's portfolio. Lead go-to-market initiatives and collaborate with cross-functional teams to ensure successful product launches and continuous optimization.

What they look for

Product Strategy Product Marketing Portfolio Management Go-to-Market Strategy Market Analysis Competitive Benchmarking KPI Monitoring Stakeholder Coordination Project Management Customer Insight Analysis Product Lifecycle Management Team Leadership Business Case Development Strategic Planning Customer Experience Optimization Commercial Performance Management

Requirements

Requires a Master's degree in Marketing, Business, or a related field and at least 5 years of experience in product marketing or business development. Candidates must possess strong analytical skills, a commercial mindset, and proven experience in leading cross-functional teams.

Full description

Product Strategy & Marketing Manager

About the Company

Our client is a leading international organization operating in a fast-growing, customer-focused industry. As part of its expansion and innovation strategy, the company is looking for a Product Strategy & Marketing Manager to drive product performance, customer adoption, and business growth across multiple channels.

Position Summary

The Product Strategy & Marketing Manager is responsible for developing and executing the product marketing strategy across the company's portfolio. The role focuses on maximizing product performance, enhancing customer engagement, and supporting commercial growth throughout the product lifecycle.

Working closely with cross-functional teams, this position ensures successful product launches, effective market positioning, and continuous optimization based on customer insights and business performance.

Key Responsibilities

Product Strategy & Portfolio Management

Develop and execute the product strategy in line with business objectives.

Manage the complete product lifecycle, from market introduction to continuous optimization.

Identify market opportunities and recommend product enhancements.

Analyze customer needs, market trends, and competitive landscapes to support strategic decisions.

Build and maintain a product roadmap aligned with commercial priorities.

Commercial Performance

Monitor and analyze key product performance indicators.

Develop initiatives to increase customer acquisition, engagement, retention, and revenue.

Evaluate the business impact and profitability of new products, features, and commercial initiatives.

Prepare business cases and strategic recommendations for senior management.

Identify opportunities to improve product adoption and customer value.

Go-to-Market & Product Launches

Lead go-to-market strategies for new products, services, and feature releases.

Coordinate launch plans with Marketing, Sales, Digital, Customer Experience, Operations, and Technology teams.

Ensure consistent product positioning and customer experience across all customer touchpoints.

Manage launch readiness, including communication, training, and stakeholder alignment.

Cross-Functional Collaboration

Act as the business owner for product-related initiatives and strategic projects.

Collaborate with internal stakeholders to ensure successful product implementation.

Coordinate priorities between business, technology, operations, compliance, and customer-facing teams.

Support governance meetings and present strategic recommendations to leadership.

Market Intelligence & Customer Insights

Conduct market analysis and competitive benchmarking.

Monitor customer expectations, industry trends, and emerging opportunities.

Translate customer feedback and market insights into product improvements.

Support research initiatives that enhance customer experience and business performance.

Leadership

Lead and mentor the local product team.

Define priorities and monitor team performance.

Foster collaboration, accountability, and continuous improvement.

Encourage innovation and customer-centric thinking across the team.

Profile

Experience

Minimum 5 years of experience in Product Marketing, Product Management, Marketing Strategy, Business Development, or a related commercial role.

Proven experience managing product portfolios and driving commercial performance.

Experience working within international and cross-functional organizations is considered an advantage.

Education

Master's degree in Marketing, Business Administration, Management, Communication, or a related field.

Technical & Business Skills

Strong understanding of product lifecycle management.

Excellent analytical and strategic thinking abilities.

Experience monitoring business KPIs and product performance.

Strong project management and stakeholder coordination skills.

Ability to transform customer insights into business opportunities.

Experience leading product launches and cross-functional initiatives.

Core Competencies

Strong commercial mindset with a focus on business growth.

Customer-centric approach.

Strategic thinking combined with operational execution.

Excellent communication and presentation skills.

Leadership and team management capabilities.

Ability to influence stakeholders across multiple functions.

Results-oriented, proactive, and solution-driven.

Comfortable operating in a fast-paced and evolving environment.