Graphic Designer - CLM

Overall Purpose of the Role:

To create high-quality customer lifecycle marketing (CLM) communications and campaign assets that bring Brand and Product priorities to life across customer communications. The role works closely with the Brand and Product teams to translate campaigns, propositions, product launches and customer messages into strong master creative that can be handed to the CLM team for adaptation and rollout across relevant customer segments and lifecycle journeys.

This is a hands-on design role for someone who can independently interpret briefs, develop clear and engaging creative systems, and deliver production-ready assets that are easy for the CLM team to scale while protecting brand consistency across every customer touchpoint.

Key Responsibilities:

• Partner with Brand, Product and CLM teams to translate campaigns, product launches and customer propositions into effective CLM communications.
• Create master campaign creative and customer communication assets across email, CRM, in-app messaging, push notifications, banners and other direct channels.
• Develop modular design systems, templates and asset families that enable the CLM team to efficiently adapt creative across customer segments, lifecycle stages and journeys.
• Ensure all creative is clear, customer-focused and consistent with brand standards, while being fit for purpose across different CLM channels.
• Provide organised, production-ready source files, templates and components, and review adaptations where required to maintain consistency with the approved master creative.
• Independently manage multiple briefs from concept to final delivery, using campaign performance, customer feedback and learnings to continuously improve future creative.

Experience Required:

• 3+ years of professional graphic design experience, ideally in digital marketing, CRM, customer lifecycle marketing, product marketing, e-commerce, fintech or another high-volume consumer environment.
• Demonstrated experience creating digital campaign assets and customer communication creative across multiple channels.
• Experience translating a single campaign or creative platform into scalable templates, modular assets or channel-ready variations.
• Experience collaborating with brand, product, CRM/CLM or digital marketing teams is strongly preferred.
• Experience working within established brand guidelines and design systems.
• A portfolio demonstrating strong digital design, campaign adaptation and customer communication work is essential.

Skills Required:

• Strong proficiency in Figma and Adobe Creative Suite.
• Strong visual design capability across layout, typography, hierarchy, imagery and digital communication.
• Ability to translate Brand and Product briefs into clear, compelling customer-facing creative.
• Strong understanding of modular design, templates, component libraries and scalable creative systems.
• Good understanding of responsive and mobile-first design principles.
• Ability to design master creative that can be adapted efficiently across customer segments and lifecycle journeys.
• Strong production skills, including preparation of organised and accurate source files for downstream adaptation.
• High attention to detail and strong creative QA discipline.
• Ability to manage multiple briefs and delivery timelines independently.
• Understanding of CRM/CLM channels, segmentation and customer journey principles is highly advantageous.
• Ability to use performance feedback and campaign learnings to improve creative over time.

Competencies Required:

• Strong execution focus and bias for delivery.
• High ownership and ability to work independently from a clear brief.
• Collaborative working style across Brand, Product and CLM teams.
• Strong customer-focused design thinking.
• Exceptional attention to detail and brand consistency.
• Ability to simplify complex product or campaign messages visually.
• Strong time management and prioritisation.
• Adaptability and willingness to iterate quickly.
• Practical problem-solving and a solutions-oriented mindset.
• Commitment to creating scalable, reusable solutions rather than one-off execution only.

Qualification/s Required:

• Diploma or degree in Graphic Design, Visual Communication, Digital Design or a related creative discipline.
• A strong portfolio demonstrating digital design, CRM/CLM, product communication or campaign adaptation work is essential.
• Additional certification or training in UX/UI, Figma, digital design systems, CRM design or customer journey design would be advantageous.