Marketing Technology – Salesforce Specialist

Job Overview

About the Role:

The team:

The Salesforce Team architects and optimizes the CRM ecosystem of OSTTRA to streamline Marketing, Sales, operations and customer lifecycle management.

We help Marketing, Sales, Service, and IT using scalable data models and workflows leveraging advanced automations from declarative Flows to custom Apex.

By building a unified, 360-degree view of the customer, we drive go-to-market velocity, data integrity, and operational efficiency across the organization.

Responsibilities and impact:

The Marketing Automation & Salesforce Specialist will be the technical lead for Osttra’s lead generation and nurturing engine. This role is responsible for the end-to-end management of Pardot (Marketing Cloud Account Engagement) and its integration with Salesforce, ensuring that our marketing processes are automated, our data is clean, and our reporting is actionable.

Key Responsibilities. Pardot Administration & Automation

• Process Architecture: Build and optimize complex Engagement Studio programs (drip campaigns) for long-term lead nurturing.

• Campaign Execution: Manage the full lifecycle of "Single Send" campaigns, including list segmentation, A/B testing, and deployment.

• Technical Builds: Develop and maintain responsive email templates, landing pages, and web forms, ensuring high deliverability and brand consistency.

• Automation Logic: Set up and audit automation rules, completion actions, and dynamic content to personalize the prospect journey.

2. Salesforce Integration & Data Management

• Sync Oversight: Manage the Pardot-Salesforce connector to ensure seamless data flow between Marketing and Sales.

• Lead Management: Maintain lead scoring and grading models to prioritize high-value prospects for the Sales team.

• Data Hygiene: Act as the gatekeeper for database health; performing regular audits, managing opt-outs (GDPR/CCPA compliance), and resolving sync errors.

3. Reporting & Insights

• Performance Dashboards: Build and maintain Salesforce reports and dashboards to track campaign ROI, MQL-to-SQL conversion rates, and funnel velocity.

• Lifecycle Analytics: Utilize B2B Marketing Analytics to provide stakeholders with insights into which channels are driving revenue.

• Feedback Loops: Regularly present performance data to the marketing team to guide future strategy and spend.

What we’re looking for:

Required Skills & QualificationsTechnical Expertise

• Platform Mastery: 5+ years of hands-on experience with Pardot and Salesforce CRM.

• Web Basics: Proficiency in HTML/CSS for email troubleshooting (specifically navigating Outlook rendering issues).

• Data Logic: Strong understanding of Salesforce objects, custom fields, and how they map to marketing automation tools.

• Analytics: Expert-level skills in Salesforce reporting and Excel/Google Sheets for data manipulation.

Professional Experience

• B2B Background: Experience in Fintech or complex B2B SaaS environments is highly preferred.

• Compliance Knowledge: Solid understanding of global data privacy laws (GDPR, CAN-SPAM).

• Certifications: Salesforce Certified Pardot Specialist or Administrator is a significant plus.

Core Competencies

• Analytical Thinking: The ability to turn complex data sets into simple, actionable executive summaries.

• Precision: Extreme attention to detail—ensuring every link works and every automation trigger is tested before going live.

• Collaboration: A proactive communicator who can bridge the gap between technical operations and creative marketing strategy.

The location: Gurgaon,India

Our Benefits: Global vision, local impact

• At OSTTRA, our benefits philosophy offers a market-competitive package that reflects our position as an industry leader. We want to ensure you feel valued, secure, and empowered wherever you are in the world.

• Our approach is built on three core pillars:

• Global foundations: We provide a baseline of excellence across all our offices, focusing on comprehensive Health & Wellness, Financial Security, and Work-Life Balance. No matter your location, you are part of a culture that prioritizes your holistic well-being.

• Locally tailored: We benchmark in each market to ensure our packages are genuinely competitive where you live and work.

• Flexibility and growth: We empower you to work in a way that suits your life. This includes a hybrid working model, generous leave policies, and a commitment to your continuous professional development.

The Trust employee ownership plan

Every employee at OSTTRA is an owner, and a member of The Trust, our employee ownership programme. Our distinct culture encourages colleagues to think and act like owners and raise the bar constantly. This plan reflects our belief that when we work together to build a stronger, more valuable organisation, then all colleagues should benefit from the value we create.

About OSTTRA

We build and operate the infrastructure that the world’s post-trade financial system runs on. Launched in 2021, we have unified more than 20 years of heritage and expertise from four industry leaders into a single, integrated business.

Today,we operate a trusted network that connects thousands of market participants to streamline end-to-end workflows, from trade capture through portfolio optimisation.We translate industry change into workable process, engineering an open, intelligent ecosystem that removes friction and reduces risk for the global markets.

Our distinct ownership culture is underpinned by four behaviours: boldness, curiosity, accountability, and collaboration. In 2025 we were acquired by KKR, one of the world’s most successful private equity firms, and are on a journey of growth and impact.

Joining our team now is a unique opportunity - you will help to shape the next generation of post-trade, transform shared infrastructure into shared benefit, and accelerate your own career. Learn more at www.osttra.com.

Equal opportunity employer statement at OSTTRA

We are committed to fostering a connected and engaged workplace where all colleagues have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasise fairness, transparency, and merit, ensuring that we attract and retain the best talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive and operate the infrastructure that the world’s post-trade financial system runs on