Product Marketing Manager
Flatpay ApS Herlev, Capital Region of Denmark, Denmark
Technology, Information and Internet · 1,001-5,000 employees
About the role
You will drive product adoption, activation, and revenue growth by managing the activation funnel and optimizing merchant engagement. Additionally, you will translate product features into value-driven messaging and equip sales teams with the tools needed for effective execution.
What they look for
Requirements
The ideal candidate has 2-5 years of experience in growth, commercial, or product marketing roles with a strong understanding of funnels and data. You must be comfortable working hands-on with metrics and possess excellent stakeholder management skills.
Benefits
Full description
About the job
We're hiring Product Marketing Managers to drive adoption and revenue for our products across all markets, based out of our office in Herlev.
You'll own a core product domain — such as Financial or Online/App — and your job will be simple (but not easy): get more merchants to take and use our products, and get merchants who already have them to actually use them day to day. The specific domain you'll own will be shaped around your background and interests as part of the process.
You will not own pricing or product development. Instead, you'll focus on distribution, conversion, and sales execution.
What you'll do
- Increase acceptance/activation rate for your product area
- Drive revenue per merchant
- Drive product download, adoption, and activation rate
- Turn one-time users into regular, active users
Distribution and targeting
- Use merchant data to improve timing and conversion of offers
- Identify high-converting segments
- Use behavioral data (feature usage, login frequency, drop-off points) to spot merchants at risk of disengaging or ready for upsell
- Own the activation funnel from signup/download to first meaningful action to habitual use
Product marketing
- Translate product features into merchant-facing value (what it does for their business, not just what it does)
- Plan and run onboarding flows, in-product messaging, and notifications to drive feature adoption
- Work with product on presence and positioning across relevant channels as an acquisition and trust driver
- Identify which features drive retention and double down on marketing them
Sales enablement
- Equip sales teams with clear messaging, objection handling, and simple ways to explain the product
- Work closely with sales to improve attach rate
Who you are
- 2-5 years experience in growth/commercial/product marketing/revenue roles
- Experience in stakeholder management
- Strong understanding of funnels, conversions, and data
- Comfortable working hands-on with metrics and experiments
Strong pluses:
- Experience in fintech, payments, online, or app marketing
- Experience driving product adoption or engagement (lifecycle marketing, push/CRM tools)
- Experience with SMB customers
- Experience with upsell/cross-sell flows
Why Flatpay?
At Flatpay, we believe in work-life balance, creativity, and a culture that embraces innovation, where our ambitious colleagues can thrive. As part of our team, you become a part of +1300 passionate Flatpayers dedicated to shaping the future of payments in Europe.
Flatpay is proud to be a company that values diversity. We secure an inclusive work environment for all our people and offer opportunities for professional growth and development.
We have free slush-ice, an in-office gym, fully equipped gaming room and lots of other fun stuff at the office! If you’re ready to be a part of this exciting journey, we would love to hear from you today! Please submit your resume and cover letter and we’ll get in touch with you. Let’s shape the future together
