Senior Manager - Marketing & Product
AccorCorpo Singapore, Singapore
Hospitality · 10,001+ employees
About the role
The Senior Manager will lead end-to-end marketing, communications, and product strategy for the loyalty subscription business. They are responsible for managing hotel partner relationships, driving high-impact campaigns, and ensuring operational excellence through product playbooks.
What they look for
Requirements
Candidates must hold a Bachelor's degree in Business, Marketing, or a related field. Proven experience in product or partnership marketing and the ability to navigate complex, matrixed organizations are essential.
Benefits
Full description
Company Description
Accor Plus, Accor's leading loyalty subscription business for over 30 years, delivers exclusive value and premium experiences to 450,000+ ALL Accor+ Explorer members across 20 countries, offering meaningful benefits and driving deeper loyalty for both members and hotel partners.
Job Description
About the Role
We are seeking a strategic and dynamic Senior Manager, Marketing and Product to lead the marketing, communications, and product strategy behind our premier member proposition.
In this pivotal role, you will own the end-to-end marketing strategy for both hotel partners and loyalty members - shaping compelling offers, driving high-impact campaigns, and ensuring our product playbooks remain innovative and compliant. Leading a dedicated team of direct reports, you will act as a key collaborator across our hotel network, regional teams, and strategic partners throughout the APAC region and beyond.
Key Responsibilities
- Strategic Partner Consultation: Guide hotel partners on optimal offer strategies, creative direction, and comprehensive performance reporting.
- Campaign Leadership: Lead end-to-end (360-degree) marketing campaigns for targeted member communications and high-profile new market launches.
- Product Governance & Playbooks: Own the commercial terms, playbooks, and Terms & Conditions for our core product initiatives, ensuring compliance and operational excellence.
- Stakeholder & Network Management: Build and nurture highly collaborative, trusted relationships across Accor's extensive hotel and strategic partner networks.
- Team Leadership: Coach, mentor, and foster the professional growth of a high-performing marketing team.
Qualifications & Experience
- Education: Bachelor’s degree in Business, Marketing, or a related field.
- Experience: Proven track record in product marketing, partnership marketing, or managing loyalty/membership program propositions.
- Matrix Navigation: Exceptional stakeholder management skills with a demonstrated ability to influence and collaborate across complex, matrixed global organizations.
- Analytical & Creative Balance: A sharp eye for detail combined with a genuine curiosity to understand consumer behavior and what drives a successful, high-converting offer.
Why You'll Love Us
- Hands-on role with real day-to-day impact across a global hospitality brand
- Supportive, fast-paced team environment
- Hybrid Working with 2 days WFH and 3 days in office
- Staff discounts at our hotels worldwide
- Career progression within an established, growing organisation
At Accor, we believe in creating meaningful experiences and vibrant workplaces where people feel welcome and valued. As one of the world's leading hospitality groups, Accor is home to over 5,000 properties across 110 countries, united by a shared commitment to excellence, innovation, and our signature Heartist culture.
Additional Information
Our commitment to Diversity & Inclusion
We are an inclusive company, and our ambition is to attract, recruit, and promote diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process, you're welcome to let us know.
- Job-Category: Marketing
- Job Type: Permanent
