Senior Manager Product Marketing(NEOBIZ & BB).Marketing and Cust Exp-Cust Insight and Exp
Mashreq Bengaluru, Karnataka, India
Banking · 1,001-5,000 employees
About the role
The Senior Manager will lead the end-to-end marketing strategy and budget management for the Business Banking segment, including NEO BIZ and merchant lending products. They are responsible for driving customer acquisition and engagement through integrated digital, offline, and partnership marketing channels.
What they look for
Requirements
The role requires a strategic leader capable of delivering data-driven marketing campaigns to enhance brand visibility and optimize the customer lifecycle. Candidates must demonstrate expertise in SME banking products and the ability to execute innovation-led initiatives to accelerate business growth.
Full description
The role is pivotal in driving the overall marketing strategy, communications, and budget management for the Business Banking segment, encompassing products such as NEO BIZ, Business Banking, Merchant Lending, FX & Trade, Aani, and Remittances. It focuses on the end-to-end development and execution of impactful marketing campaigns across multiple products and customer segments. The position leverages a comprehensive mix of marketing channels and techniques including Digital, Offline, SEO, competitive benchmarking, research, and events to deliver measurable business outcomes and accelerate growth. Tasks involved:
1. Lead and own the end-to-end marketing strategy for the SME Banking segment, including NEO BIZ, Business Banking and associated product portfolios. 2. Drive customer acquisition, engagement, and revenue growth through integrated marketing across digital, offline, and partnership channels. 3. Own the annual marketing plan, campaign calendar, and budget, ensuring alignment with business objectives and delivery of measurable outcomes. 4. Deliver data-driven, customer-centric marketing strategies to enhance brand visibility, improve conversion, and optimize customer experience across the lifecycle. 5. Drive innovation through digital-first and ecosystem-led initiatives to accelerate growth and competitive advantage.
The leading financial institution in MENA
While more than half a century old, we proudly think like a challenger, startup, and innovator
in banking and finance, powered by a diverse and dynamic team who put customers first.
Together, we pioneer key innovations and developments in banking and financial services.
Our mandate? To help customers find their way to Rise Every Day, partnering with them through
the highs and lows to help them reach their goals and unlock their unique vision of success.
Delivering superior service to clients by leading with innovation, treating colleagues with dignity and fairness while pursuing opportunities that grow shareholders value.
We actively contribute to the community through responsible banking in our mission to inspire more people to Rise.
