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Product Marketing Manager
Neo Security Inc United States
Computer and Network Security · 11-50 employees
Jul 20
Remote
Senior (5-10 yrs)
Full-time
United States
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About the role
The role involves owning product positioning, messaging, and go-to-market strategies while creating sales enablement materials. You will also collaborate with cross-functional teams to synthesize market insights and support demand generation efforts.
What they look for
Product positioning
Go-to-market strategy
Sales enablement
Competitive analysis
Buyer personas
Customer journey mapping
Content creation
Data-driven decision making
HubSpot
Salesforce
Gong
Notion
Figma
Market research
Cross-functional collaboration
Storytelling
Requirements
Candidates must have 5+ years of experience in B2B Cybersecurity SaaS with a proven track record in end-to-end product launches. A bachelor's degree in a relevant field is preferred, along with strong communication and analytical skills.
Full description
Main Responsibilities
- Own product positioning, messaging, and differentiation in the market
- Drive go-to-market (GTM) strategy for new features and product launches
- Create sales enablement materials (pitch decks, one-pagers, battlecards, case studies)
- Conduct competitive analysis and maintain win/loss tracking
- Partner with Product, Sales, and Customer Success to align messaging
- Develop buyer personas and map customer journeys
- Support demand generation with content, webinars, and campaigns
- Gather and synthesize customer/market insights to inform roadmap
Key Skills
- Strong written and verbal communication (messaging, storytelling)
- Market research and competitive intelligence
- Cross-functional collaboration (Product, Sales, Marketing, CS)
- Data-driven decision making (pipeline influence, win rates, adoption metrics)
- Content creation and campaign execution
- Familiarity with tools: HubSpot, Salesforce, Gong, Notion, Figma
Experience Requirements
- 5+ years in B2B Cybersecurity SaaS
- Demonstrated experience with product launches end-to-end
- Exposure to enterprise or mid-market sales cycles
- Bachelor's degree (Marketing, Business, or technical field preferred)
