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Product Marketing Manager, Device Portfolio & Software, Amazon Device Solutions

Amazon Xinbei District, Jiangsu, China

Software Development · 10,001+ employees

19 h ago
Mid (2-5 yrs) Full-time China
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About the role

The Product Marketing Manager will own the end-to-end product story, messaging, and launch operations for the device portfolio and software offerings. They will lead global content production, competitive intelligence, and partner enablement while collaborating with engineering and supply teams.

What they look for

Product Marketing Device Portfolio Management Software Marketing Launch Operations Data Analysis Excel Tableau Cross-functional Collaboration Marketing Campaigns Competitive Intelligence Pricing Strategy Packaging Strategy Content Production Partner Enablement Global Marketing Project Management

Requirements

Candidates must have at least 4 years of professional marketing experience and demonstrated success in scaling cross-functional programs. Proficiency in data analysis tools like Excel or Tableau and experience managing marketing performance across various channels are required.

Full description

Amazon Signage ships the top rated digital signage media player on Amazon and powers digital signage screens worldwide — but the device is only the entry point. Businesses run their screens through our device-management software and mobile app, and we are growing the portfolio with new devices, form factors, and software capabilities. We market this full portfolio to business operators and channel partners across the US, Europe, the UK, and Canada. We are looking for a Product Marketing Manager to own product marketing for the device portfolio and its software — the hardware, the software and app that manage it, and the launch-operations engine that brings every release to customers with consistency and quality. This role sits close to our hardware, engineering, and supply organization and owns the product story end-to-end, plus the global content and launch production that powers listings, partner enablement, and events. It is a high-ownership role for a marketer who is equally comfortable shaping a product narrative, marketing software offerings, and running the operational machine that ships polished marketing across many regions. Note: this role markets globally from China; it is not focused on selling within China.

Key job responsibilities

  • Own product marketing for the device portfolio — current and upcoming devices and form factors: messaging, specifications, and the roadmap narrative across generations.
  • Own product marketing for our software — device/fleet management API, the Signage mobile app, and AI-powered features — translating capability into operator value.
  • Own pricing, packaging, and commercial messaging for current and future software offerings (tiering, hardware attach, conversion, upsell).
  • Lead global launch operations: the process that ships new devices and features to customers with consistent quality across regions.
  • Own global content and creative production with design partners — listing/web assets, sales collateral, and localization — and maintain a single global messaging source of truth.
  • Build channel- and CMS-partner co-marketing collateral and enablement; produce event content and demos for the shows the US team staffs in person.
  • Lead competitive intelligence on signage hardware and management-software rivals; maintain positioning and feature/price comparisons.
  • Partner with co-located hardware, engineering, and supply teams to keep product marketing accurate, and track launch and adoption metrics for leadership.

A day in the life You might open the day syncing with engineering on specs for an upcoming product, then refine the pricing-and-packaging narrative for a software offering. Midday you update the global launch checklist, unblock a localization dependency for an EU release, and review booth-demo content for an upcoming US trade show. Because your stakeholders span a local hardware/engineering org and US-based GTM and launch partners, you design your work to move forward asynchronously and keep a single source of truth current for every region.

About the team Amazon Device Solutions, building the hardware, software, and content behind a fast-growing digital-signage business. This role is the product backbone of our marketing function — close to where the product is built, responsible for the operational excellence that lets us launch globally with consistency and speed, and increasingly for how we market our software offerings.

Basic Qualifications: - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience managing and measuring marketing performance in various channels

Preferred Qualifications: - Experience managing external partners to develop marketing programs - Experience presenting ideas to various levels of an organization to gain support for initiatives

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.