About the role

You will own the positioning, messaging, and go-to-market strategy for new product features and launches. Additionally, you will partner with product, engineering, and sales teams to create enablement assets and drive product adoption.

What they look for

Product Marketing B2B SaaS Go-to-market strategy Positioning Messaging Sales enablement Content strategy Market analysis Launch management Competitive analysis Pitch deck development Data analysis Cross-functional collaboration Narrative development Enterprise marketing Customer research

Requirements

The role requires 3–5 years of experience in product marketing, preferably within a B2B SaaS environment. Candidates must possess strong writing skills, a high ownership mindset, and the ability to work effectively with cross-functional leadership.

Benefits

Meaningful ESOPs Direct collaboration with founders Access to AI tooling

Full description

This role is for one of the Weekday's clients

Salary range: Rs 3000000 - Rs 5000000 (ie INR 30 - 50 LPA)

Min Experience: 3+ years

Location: India, Bengaluru JobType: full-time

We're looking for a Product Marketing Manager to own how the product is positioned, launched, and sold. This role sits at the intersection of product, sales, and content — translating what gets built into narratives that win enterprise buyers globally. You'll drive go-to-market strategy for a product already used by 30,000+ teams, working directly with the founders to sharpen how the market understands and adopts it. This is a writing-heavy, ownership-heavy role, not a campaign-management one.

Key Responsibilities• Own positioning, messaging, and GTM strategy for new features and product launches.

Partner with product and engineering to plan and execute launches end to end.
Build sales enablement assets — battlecards, pitch decks, competitive comparisons — that help sales close faster.
Collaborate with founders, sales, and content teams to keep messaging consistent across every customer touchpoint.
Define and track launch and adoption metrics to measure GTM effectiveness.
Stay close to customers and the competitive landscape, feeding what you learn back into positioning and product.

Qualifications• 3–5 years in product marketing, ideally in B2B SaaS.

Strong writing and storytelling — you can turn a complex product capability into simple, compelling messaging.
Experience leading product launches end to end, from positioning through sales enablement to post-launch measurement.
Comfortable working directly with product, engineering, sales, and founders in a fast-paced, ambiguous environment.
Strong analytical ability — you use customer and market data to inform decisions, not just to report on them.
High ownership mindset with a strong bias for execution.
Experience at a high-growth startup preferred.

Required SkillsPositioning & messaging, Product launch management, Sales enablement, Battlecards & competitive analysis, Pitch deck development, GTM strategy, B2B SaaS marketing, Customer research, Market analysis, Launch metrics & measurement, Content strategy, Cross-functional collaboration, Narrative development, Enterprise buyer marketing

Benefits & Perks• Own the narrative for a product already used by 30,000+ teams globally.

Direct, daily collaboration with the founders on how the company goes to market.
Meaningful ESOPs in a fast-growing startup.
Freedom to use the best AI tooling available to move faster.
Small team, no bureaucracy — your work ships the same week.

Hiring Process• Stage 1: Apply and submit the application form

Stage 2: Attempt AI interview (15 min)
Stage 3: R0: Telephonic Interview with Recruiting Team
Stage 4: R1: Video Interview with Leadership Team
Stage 5: R2: Video Interview with Co-founders

Must-have skillsProduct Marketing, B2B Marketing, B2C Marketing

Good-to-have skillsSales Enablement, SaaS, AI