Product Manager (Events Demand Gen)
Keysight Technologies, Inc. · Novi Sad, Vojvodina, Serbia
Appliances, Electrical, and Electronics Manufacturing · 10,001+ employees
About the role
The Product Manager will plan and execute a comprehensive US event strategy, including trade shows, webinars, and conferences to drive demand generation. They will collaborate with sales and product teams to develop compelling marketing content and measure event performance against business KPIs.
What they look for
Requirements
Candidates should have 5–7 years of experience in event marketing or demand generation, preferably within the B2B technology sector. A bachelor’s degree in marketing or business is preferred, along with strong project management, communication, and data-driven analytical skills.
Benefits
Full description
Overview
Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
Responsibilities
On a day-to-day basis, you will:
- Plan and execute event strategy
- Define and deliver a US event program aligned with business priorities (AI, Neo Cloud, enterprise and service provider segments)
- Own end-to-end execution of trade shows, conferences, hosted events, and webinars
- Drive demand generation through events
- Design event campaigns that generate qualified pipeline and accelerate opportunities
- Collaborate closely with sales to align on target accounts, objectives, and post-event follow-up
- Develop messaging and content
- Create compelling, top-of-funnel marketing content including messaging and value propositions, speaking abstracts and submissions, email and social media campaigns
- Ensure consistency of messaging across channels and audiences
- Manage event logistics and operations
- Coordinate with vendors, agencies, and internal stakeholders to ensure flawless execution
- Manage event budgets, timelines, and deliverables
- Own social media and digital amplification for events
- Plan and execute event-related social media campaigns before, during, and after events
- Maximize reach, engagement, and attendance through digital channels
- Collaborate cross-functionally
- Partner with product marketing, technical experts, regional marketing teams, and external partners
- Ensure alignment between event messaging and product priorities
- Measure and optimize performance
- Track event KPIs including attendance, engagement, pipeline contribution, and ROI
- Use insights and data to continuously improve event strategy and execution
Qualifications
Most important: You understand how events drive business impact
- You bring strong experience in event marketing and demand generation, preferably in B2B technology
- You are a highly organized project manager who can manage multiple complex events simultaneously
- You have a strong marketing foundation, including campaigns, messaging, and digital channels (email, social)
- You are a strong communicator and writer, able to translate technical concepts into clear, engaging marketing content
- You have a collaborative mindset, working effectively across sales, product, and marketing teams
- You are data-driven, with the ability to measure performance and optimize ROI
- You are a self-starter, comfortable operating in a fast-paced, global environment
Nice to have:
- Experience in networking, cloud, security, or AI infrastructure markets
- Familiarity with service providers, enterprise IT, or data center ecosystems
Education and experience:
- Bachelor’s degree in marketing, business, or a related field are preferred
- 5–7 years of experience in event marketing, field marketing, or demand generation roles
Careers Privacy Statement
Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.
The level of role and salary will be based on applicable experience, education and skills; Most offers will be between the minimum and the midpoint of the Salary Range listed below.
California Pay Range: MIN $149,850- MAX $249,750
Colorado Pay Range: MIN $138,750 - MAX $231,250
Note: For other locations, pay ranges will vary by region.
US Employees may be eligible for the following benefits:
- Medical, dental and vision
- Health Savings Account
- Health Care and Dependent Care Flexible Spending Accounts
- Life, Accident, Disability insurance
- Business Travel Accident and Business Travel Health
- 401(k) Plan
- Flexible Time Off, Paid Holidays
- Paid Family Leave
- Discounts, Perks
- Tuition Reimbursement
- Adoption Assistance
- ESPP (Employee Stock Purchase Plan)
