Experience Product Manager
RAC WA · City of Perth, Western Australia, Australia
Consumer Services · 1,001-5,000 employees
About the role
The Experience Product Manager will lead the strategy, roadmap, and delivery of digital tools and data products to enhance member digital experiences. They will coordinate cross-functional teams and leverage data insights to drive continuous improvement and business value.
What they look for
Requirements
Candidates must hold tertiary qualifications in a business or IT discipline and possess significant experience in product management or ownership. Proven success in delivering consumer-facing digital products and strong stakeholder management skills are essential for this role.
Benefits
Full description
With over 1.3 million members RAC is one of WA’s most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be “The driving force for a better WA.”
An exciting opportunity now exists for an Experience Product Manager to join our Member Experience team on a 24-month max term contract.
As the Experience Product Manager, you will lead the strategy, roadmap and delivery of digital tools and data products that help us understand and improve our members’ digital experience. Working with teams across the organisation and a squad of data analysts, you'll ensure data, member feedback and experience insights are translated into actions that improve our digital experiences.
Note: This role leads digital experience performance data products and data analysts, leveraging source system data and platforms such as Qualtrics and VWO to derive insights. Google Analytics platform management and SEO tool ownership sit outside the role and insights are leveraged in partnership with other teams.
What will you be doing?
- Define and drive the strategic direction for digital experience measurement tools and digital data products, ensuring alignment with business objectives and member outcomes.
- Own the product lifecycle from strategy and roadmap through delivery, optimisation and retirement, driving continuous improvement and value realisation.
- Manage relationships with internal stakeholders and external partners, acting as the primary point of contact for digital experience performance and data products.
- Prioritise product backlogs and enhancements based on business needs, member insights, performance data and strategic priorities.
- Champion data-driven decision making through robust measurement frameworks, KPI tracking, performance reporting and product optimisation.
- Coordinate cross-functional teams to deliver high-quality digital solutions, managing risks, dependencies, timelines and partner deliverables.
- Ensure all products comply with governance, cybersecurity, privacy, accessibility, data quality and regulatory requirements.
- Drive stakeholder engagement, communication and business readiness, including product education, documentation and change enablement.
- Monitor product performance, identify opportunities for innovation and optimisation, and recommend new digital capabilities that enhance member value and business outcomes.
What are we looking for in you?
- Tertiary qualifications in a related business or IT discipline is mandatory.
- Significant experience in a similar role working in a team-oriented, collaborative project delivery environment.
- Experience as a Product Owner or Product Manager with background in either Agile based Development or Business Analysis.
- Demonstrated success in delivering B2C, consumer-facing digital products that drive engagement, conversion or self-service outcomes.
- Excellent stakeholder management, negotiation, and communication skills
- Background in vendor management, service delivery governance, or partner-led digital transformation.
- Experience leading the delivery of ecommerce or sales-driven digital products, optimized for customer experience and commercial performance.
What can we offer you?
- A workplace culture where our people feel valued, respected and empowered
- Work in flexible ways that meet work/life commitments and support wellbeing
- Professional career development and training
- Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services
- Be part of a purpose led organisation that gives back to the WA community
- Opportunities for community engagement and corporate volunteering
- A very active Social Club – join one of the most active social clubs in Perth with over 900 members
To apply for this exciting opportunity, please submit a 1-page cover letter outlining your suitability and interest in the position along with your resume.
We encourage you to apply as soon as possible, as RAC reserves the right to close this vacancy without notice.
Applications Close: Monday 17th August 2026
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