About the role
You will own the go-to-market strategy for key product lines, including positioning, pricing, and narrative development. You will also collaborate with Sales, Product, and Customer Success teams to drive adoption and represent the company as a market expert.
What they look for
Requirements
The role requires 5+ years of B2B SaaS product marketing experience with a proven track record in go-to-market execution. Candidates must possess strong analytical skills, excellent communication abilities, and experience in competitive analysis and market research.
Benefits
Full description
FinQuery stands at the forefront of accounting automation, driven by a deep specialty in contract-driven accounting. Our AI-enabled platform transforms how controllers and finance teams operate, seamlessly managing and accounting for the complex financial contracts—like leases, prepaids, and accruals—that are the backbone of modern business. We are not just a software provider; we are the unified subledger that eliminates time-intensive, error-prone technical accounting workflows, ensuring financial reports are accurate and empowering our customers to focus on strategic, high-value tasks.
FinQuery is the global leader in lease accounting (as recognized on G2.com) and serve more than 8,500 customers worldwide. Our growth trajectory has been consistently validated by the Inc 5000, which has recognized us as one of the fastest-growing private companies for five consecutive years.
As a Product Marketing Manager at FinQuery, reporting to the Director of Product Marketing, you'll own go-to-market strategy for key product lines — shaping the positioning, pricing, and narrative that differentiate us in the market. You'll turn deep customer and competitive insight into strategy that drives adoption, and partner closely with Product, Sales, and Customer Success to make sure every team can speak to FinQuery's value with confidence.
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What You'll do:
• Own go-to-market strategy for product launches, from positioning through cross-functional execution, driving measurable adoption and revenue impact.
• Craft differentiated product positioning and messaging that sets FinQuery apart in a competitive market.
• Serve as the go-to expert on our market segments, competitors, and buyer needs, turning research into actionable strategy.
• Conduct ongoing market and competitive analysis to sharpen FinQuery's position and inform product direction.
• Partner with Sales and Customer Success to drive adoption and expansion, equipping teams with sharp narratives grounded in customer stories.
• Assist marketing leadership with the pricing and packaging strategy for your products, using value-based methodologies to maximize adoption.
• Influence the product roadmap by sharing insights and being the voice of the customer and market for Product, Engineering, and Design.
• Guide demand generation strategy, ensuring marketing programs stay aligned with positioning and buyer priorities.
• Represent FinQuery externally as a product and category expert through analyst relationships, industry events, and speaking opportunities.
• Direct and execute content strategy for key marketing assets (datasheets, eBooks, webinars, presentations), ensuring what gets created reflects product positioning.
• Lead planning and execution of internal and external launch events and demos that bring product value to life.
What You Bring:
• 5+ years of B2B SaaS product marketing experience, with a track record of leading go-to-market strategy and driving measurable business outcomes in a fast-paced environment.
• Strong strategic and analytical mindset — able to turn market and customer insight into positioning, pricing, and messaging strategy.
• Excellent written and verbal communication skills, with the ability to translate complex product value into clear, compelling narratives.
• Proven experience with market research, competitive analysis, and campaign execution in a subscription-based business.
• Track record of planning and scaling marketing programs, with a data-driven approach to process improvement.
• Skilled at building cross-functional consensus and managing complex projects through to high-impact launches.
• Strong problem-solving ability, comfortable developing creative solutions for ambiguous, undefined challenges.
• Genuine curiosity for technology products and the business problems they solve.
\nFor Your Growth & Career:
Annual employee development program stipend of $1,000 for each employee
Mentorship program available
Sabbatical program of 4 weeks after 5 years of service
Advancement opportunities based on results
For Your Financial Well-being:
Signing stipend for a work-from-home setup
For Your Health & Wellness:
Paid Time Off
For Your Family & Life:
Parental Leave Benefits
Fertility/Adoption Assistance
Annual tutoring stipend for your children
