Senior Digital Product Manager

Overview

The Senior Digital Product Manager is responsible for leading the delivery of the ongoing digital roadmap for the Spire corporate website, ensuring they provide exceptional user experiences and support broader business commercial and operational objectives. This role will be responsible for driving continuous improvement through data-led decision making, experimentation, and agile delivery practices.

Working closely with business stakeholders, UX teams, developers, and external partners, the Senior Digital Product Manager will prioritise and manage a product backlog, oversee sprint planning, and ensure the successful delivery of digital products that maximise the overall user experience, conversion, and business value.

Key Responsibilities

• Own and manage the digital product roadmap for the Spire corporate website and other centrally managed digital platforms

• Lead the delivery of the experimentation roadmap, including A/B testing, personalisation initiatives, and conversion rate optimisation activities.

• Support the development of business cases for new digital products and feature enhancements by evaluating user value, commercial viability, costs, risks, and expected ROI to inform investment decisions.

• Manage and prioritise the product backlog, ensuring work is aligned to business priorities and customer needs.

• Facilitate sprint planning, backlog refinement, and agile ceremonies to ensure efficient delivery across teams.

• Collaborate closely with stakeholders to gather requirements, define success measures, and communicate roadmap progress.

• Manage relationships with internal UX, design, and development teams, as well as external agencies and delivery partners.

• Ensure digital products are delivered on time, within scope, and to a high standard of quality.

• Monitor website performance and customer behaviour using analytics, testing, and feedback to drive continuous optimisation.

• Champion user-centric design principles, accessibility standards, and best practice user experience methodologies.

Skills and Experience

• Significant experience in Digital Product Management, Product Ownership, or a related digital leadership role.

• Proven experience owning and delivering digital product roadmaps in an agile environment.

• Strong experience managing enterprise websites and CMS platforms, ideally including Optimizely CMS platform.

• Experience leading experimentation, optimisation, and A/B testing programmes.

• Strong understanding of agile methodologies, including Scrum and Kanban.

• Experience prioritising and managing product backlogs and leading sprint planning activities.

• Proven ability to manage and coordinate cross-functional teams, including UX, design, development, and external vendors.

• Strong analytical skills with experience using web analytics and customer insight tools to inform decision making.

• Experience translating complex business requirements into actionable product initiatives.

• Excellent stakeholder management and communication skills, with the ability to influence at all levels of the organisation.

• Understanding of accessibility, digital compliance, SEO, and web performance best practices.

Personal Attributes

• Commercially aware and driven by measurable outcomes.

• Strong leadership and collaboration skills, with the ability to bring teams together around shared goals.

• Highly organised with excellent planning and prioritisation capabilities.

• Data-driven, using evidence to challenge assumptions and improve performance.

• Proactive and results-oriented, with a strong sense of ownership and accountability.

• Adaptable and resilient in a fast-paced, evolving environment.

• Excellent problem-solving skills with the confidence to make effective decisions.

• Strong communicator who can engage technical and non-technical audiences alike.

Benefits:

We offer employed colleagues a competitive salary as well as a comprehensive benefits package which includes but is not limited to:

• 35 days annual leave inclusive of bank holidays

• Employer and employee contributory pension with flexible retirement options

• ‘Spire for you’ reward platform - discount and cashback for over 1000 retailers

• Free wellness screening

• Private medical insurance

• Life assurance

About Spire

Spire Healthcare are one of the UK’s leading independent hospital groups and the largest in terms of revenue. From our 38 hospitals and over 60 outpatient and diagnostic clinics, we operate a network of private GP, mental health, physiotherapy, occupational health and dermatology services across the UK. The group care for over 1 million patients per year and works with over 8,000 consultants, making us one of the UK’s largest independent healthcare providers.

Spire Healthcare is committed to creating an environment that will attract, retain, and motivate its people. We are an equal opportunities employer, committed to the health and wellbeing of all our colleagues and consultants.

We firmly believe that it is our people that make the business successful, and everyone should have the opportunity to work in a motivated team, free from discrimination on any grounds. We, therefore, are keen to receive and review applications from all candidates of under-represented groups who feel they offer the requisite skills.

For further information about this role or for an informal conversation about the range of career options available with Spire please contact: