Salesforce Marketing Cloud Specialist

Your Opportunity

Charles Schwab’s Central Marketing organization manages the Schwab brand, develops impactful advertising that promotes our products & services and builds the marketing touch points and communications that our clients interact with across a variety of channels.

Data Driven Communications within Central Marketing provides our marketing and business partners with support in their acquisition and client engagement strategies by identifying events, triggers, alerts and attributes that create opportunities for meaningful interactions. In addition to audience insight, our team utilizes Salesforce Marketing Cloud to deliver multi-touch, multi-channel, prospect and client communication journeys. Therefore, a role has been designed for an experienced Sr Salesforce Marketing Cloud Specialist.

What you’re good at

As a Salesforce Marketing Cloud Specialist, this individual will have a hands-on role in the execution of our Marketing Cloud programs and technical maintenance of the platform by:

• Support marketing programs that utilize Email Studio, Web Studio, Journey Builder, Automation Studio and some custom integrations

• Lead ongoing Salesforce Marketing Cloud platform health, troubleshoot system errors and provide user support for a large enterprise

• Champion the platform and teams’ capabilities across the firm

Responsibilities Include:

EMAIL

• Monitor deliverability reputation across email clients

• Promote email template consistency, improvements, usability/accessibility testing and documentation

• Utilize HTML, AMPscript, JavaScript and WYSIWYG editors to create email templates, content modules and cloud pages

• Familiarity with email guidelines associated with regulated industries

PROGRAM

• Identify project risks and present alternatives to alleviate or resolve issues

• Utilize journey data extensions, data filters and SQL activities to create campaign audiences

• Build advanced, multi-touch journeys and configure decision, random, and engagement splits

• Conduct quality assurance reviews and other activities to ensure the accuracy and timeliness of campaign deployments

• Monitor ongoing campaigns and troubleshoot errors

PLATFORM

• Advise end users and business partners, both functional and technical, on best practices within Marketing Cloud while still achieving business partners’ goals

• Maintain standard operating procedures including naming conventions, folder structures, campaign standards

• Manage integration functionality and requirements with other platforms (ex: DAM, CRM, Talend, Ad Channels, etc.)

• Familiarity with AI tools and how to leverage them for efficiency gains

What you have

• Marketing Cloud Email Specialist Certification

• Marketing Cloud Consultant Certification a plus

• 4+ years’ experience as a Marketing Cloud Admin, Architect or Email Specialist

• Experience working with Marketing Cloud data extensions, SQL queries, and AMPScript

• Experience documenting customer problems and software solutions using BRDs, wireframes, diagrams, workflows and mockups

• Familiarity w/ Sales Cloud and/or Financial Services Cloud

• Experience with the Agile methodology and JIRA software

• Creative problem solver and innovative out-of-the-box thinker who can effectively collaborate with both technology and business partners to design new products and applications

• Bachelor’s degree required.

Associated Digital/Development Experience:

• 4+ years' experience with HTML, JSON, JavaScript and CSS

• 4+ years' experience with Salesforce Marketing Cloud