B-Line Product Manager
Eaton Corporation · Shanghai, Shanghai, China
Appliances, Electrical, and Electronics Manufacturing · 10,001+ employees
About the role
Drive the growth of B-Line product lines in China/APAC by managing product strategy, portfolio optimization, and financial performance. Collaborate with sales and engineering teams to provide commercial solutions and translate market insights into actionable go-to-market strategies.
What they look for
Requirements
Requires a Bachelor's degree in Engineering or Business with 3-5 years of experience in product management or technical-commercial roles. Preference is given to candidates with an MBA, PMP certification, and experience in mechanical industrial solutions like cable trays.
Full description
Eaton is an intelligent power management company dedicated to protecting the environment and improving the quality of life for people everywhere. We make products for the data center, utility, industrial, commercial, machine building, residential, aerospace and mobility markets.
What you’ll do:
- Support B-Line product line growth in China/APAC by driving product management execution, supporting sales, and contributing to portfolio development. Focus on cable management, support systems, and seismic bracing solutions across industrial markets.
- Product Line Management & Strategy Execution (Core Focus)
- Support the development and execution of product line strategy, including contribution to MGPP (Multi-Generation Product Plan) and long-term portfolio roadmap.
- Drive day-to-day product line management, including portfolio structuring, product positioning, and lifecycle optimization (launch, phase-out, rationalization).
- Continuously optimize product offering based on market needs, ensuring competitiveness in specification, cost, and value proposition.
- Own and track product line financial performance, including revenue, margin, and profitability, and identify improvement opportunities.
- Support pricing strategy development and execution, ensuring alignment with market positioning and profitability targets.
- Commercial Enablement & Business Performance Tracking (Solution-Oriented)
- Partner closely with sales and application engineering teams to support project pursuits from a commercial and solution perspective, rather than purely technical design.
- Shape competitive offerings by optimizing product selection, pricing strategy, and bundling approach to maximize win rates and margin.
- Conduct regular tracking and analysis of product line performance, including sales trends, margin evolution, sales forecasting and portfolio contribution.
- Monitor competitive movements and market dynamics, and proactively recommend actions.
- Market Intelligence & Playbook Development
- Lead systematic market and customer insight gathering, including Voice of Customer (VOC), competitive benchmarking, and industry trend analysis.
- Support on develop and continuously refine product and market playbooks,translate market insights into actionable recommendations for product development, positioning, and go-to-market strategies.
- Cross-functional Coordination & Project Executiont
- Collaborate effectively with engineering, supply chain, operations, and quality teams to ensure smooth execution of product-related initiatives.
- Support cross-functional alignment for major projects, ensuring delivery commitments, product readiness, and issue resolution.
- Contribute to NPI, VAVE, and cost-out initiatives through strong coordination and follow-up.
Qualifications:
- Bachelor’s degree in Engineering, Business or related field; MBA is preferred.
3-5 years experience in product management, business development, application engineering, or technical/commercial roles. Preferably in mechanical or industrial solutions. in industrial sectors
- Preferred:
- Experience in cable tray, struct channel and similar mechnical product.
- Experience in multi-country or regional product ownership.
- Exposure to data center, renewables, infrastructure, or other high-growth industrial verticals
- PMP or equivalent project/program management certification preferred.Demonstrates a strong understanding of product application, with the ability to quickly learn and master complex product systems
- Possesses solid knowledge of relevant industry standards, codes, and certifications, with the capability to interpret, apply, and independently derive product requirements for different applications
- Exhibits strong application-oriented thinking, with the ability to identify product opportunities and adapt solutions to new industries or emerging market segments"
- Excellent analytical, strategic thinking, learning competance and communication skills.
- Fluent in English both oral and writing.
At Eaton, we don’t just want to offer you a job, but a journey and experience. Our goal is to give you the space to find that sweet spot where your passion meets purpose.