Global Product Marketing Manager, Aortic
Cook Group Vancouver, British Columbia, Canada
Medical Equipment Manufacturing · 10,001+ employees
About the role
The role involves developing and executing global marketing strategies for the Aortic specialty to drive business goals and brand positioning. You will collaborate with cross-functional teams to manage product launches, value propositions, and complex marketing initiatives.
What they look for
Requirements
Candidates must hold a bachelor's degree in marketing, science, or business and possess at least 10 years of relevant strategic marketing experience. Strong analytical skills, experience in brand management, and the ability to work effectively with sales and marketing teams are required.
Benefits
Full description
Why Join Us
Why You’ll Love Working at CookAt Cook, we believe in taking care of our people so they can take care of others. As a global, family-owned company that has been improving patients’ lives since 1963, we’re committed to doing business with integrity and making a positive impact in the communities where we live and work.
We’re guided by strong ethical standards and core values, and we believe the best ideas come from creating solutions together. Our company culture values every voice, brings together inclusive teams who collaborate well, and encourages learning and innovation. When you join Cook, you’re not just starting a job, you’re building a career with purpose, in a company that invests in you.
What You Can Expect at CookThese are some ways we support our people across Cook:
- Meaningful work & strong values: Contribute to improving patient care globally in a company known for high ethical standards and integrity.
- Competitive rewards & security: Competitive, performance-related compensation and benefits that support your health and financial wellbeing.
- Flexibility & time off: Paid time off, holidays, and hybrid or remote work options for many jobs, where possible.
- Growth & development: Learning opportunities, educational assistance, and development programs to help you grow your skills and career.
- Wellbeing & community: Health and wellness initiatives, social activities, and community engagement that help you feel connected and supported.
Benefits and programs vary by country and job. Our recruiters can provide more information about the specific benefits and programs available in your location.
Overview
The Product Marketing Manager 2 is a strategic, global marketing role supporting Cook Medical's Aortic specialty across the product lifecycle, driving company and product brand positioning to achieve business goals. This role is responsible for developing marketing strategies for the Aortic global specialty that align with the specialty's business goals and the company's brand strategy. The position is global in scope, and Cook Medical is open to location for the right candidate.
Find out more about Cook Medical here
Responsibilities
- Collaborates with senior specialty leadership to link and align priorities, projects, and plans within the specialty.
- Influences specialty business strategy and direction.
- Aligns mid-term marketing strategy and annual marketing plans to drive business goals, brand strategy and brand perception improvement.
- Develops global go-to-market strategy in close collaboration with product management, sales, and global functions.
- Develop value proposition, claims, and messaging in alignment with brand guidelines.
- Ensures successful execution of global and regional product launches.
- Understands and uses customer personas and buyer journeys to develop marketing strategy and plans.
- Review and approve campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance.
- Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy.
- Establishes objectives for campaigns and channels, including customer meetings and events.
- Provides measurable input to marketing and specialty processes, systems, and operational plans.
- Able to work independently to understand root causes for a variety of unique and difficult issues.
- Manages large, complex marketing initiatives of strategic importance involving cross-functional teams.
- Foster and maintain a workplace culture respectful and supportive of individual differences.
- Must work and interact effectively and professionally with and for others throughout various levels of the global organization.
- Must maintain company values, policies and standards.
- Must have effective oral and written communication skills
- Ensure that Cook’s Code of Conduct is considered in all business matters carried out on Cook’s behalf.
Qualifications
- Bachelor’s degree required in marketing, science or business • Minimum of 10 years of relevant experience in strategic marketing • Experience in developing effective marketing strategies and plans that drive business goals • Global and domestic travel will be required
- Analytical and problem-solving skills with an operations mindset• Experience working with sales and marketing teams• Experience in brand management and product marketing
- Experience in brand management and product marketing
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