Product Marketing Manager (6 months contract)

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.

We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate 3 business segments:

Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign. We are the market leaders in Singapore with ~5% market share of all new business incorporations

Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service

FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses

Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK. We have around 600 staff with an intact startup mindset.

We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years. Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia.

Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia Pacific.

At Sleek, we are on a mission to streamline operations and elevate customer experience through intelligent automation and modern engineering.

About the Role:

We are looking for a sharp, commercially-minded, and execution-oriented Product Marketing Manager for a 6-month contract to drive the positioning, rollout, and end-to-end customer transition for Sleek One, our flagship next-generation platform. This is a 6 months contract role.

This is a high-impact, hands-on builder role. Operating at the intersection of Product, Marketing, Sales, and Operations, you will lead the charge in defining the Sleek One proposition, driving user adoption, empowering internal teams, and executing a seamless migration strategy across our entire customer base and partner network. If you possess deep product marketing roots, love building GTM playbooks, and thrive in leading critical product transformation initiatives, this role is built for you.

Mission of the Role: To successfully define, position, and launch Sleek One; driving rapid customer and accountant feature adoption, owning migration targets end-to-end, and establishing Sleek One as the core operating system for our users.

Key Outcomes (First 6–12 Months):

• Successful Sleek One Launch & Positioning: Define the core product proposition, messaging, and positioning strategy; author high-converting marketing copy for email and web channels while executing targeted demand-generation campaigns alongside the central marketing team.
• Seamless Customer & Data Migration: Own the end-to-end migration lifecycle—from announcement and data mapping to onboarding, first value, and full adoption—partnering with Country Managers to hit aggressive migration targets without customer drop-off.
• High Accountant & Customer Feature Adoption: Achieve core adoption targets across both external clients and internal accounting teams. Establish proactive intervention frameworks for delayed migrations, low platform usage, and at-risk accounts.
• Full Internal & Sales Enablement: Equip business, sales, and accountancy teams with comprehensive pitch decks, product demos, FAQs, objection-handling playbooks, and competitive positioning guides.
• Continuous Product Feedback Loops: Systematically capture adoption blockers, client objections, and internal user feedback, translating insights into prioritized product recommendations for the product team.
• Advanced Customer Segmentation (Longer-Term): Build and refine long-term customer segmentation models and automated communication workflows to continually nurture users onto the platform.

Must-Have Experience

• 5 to 10 Years in Product Manager Roles: Proven track record of robust, hands-on product management within a Neobank, Digital Bank, or high-growth Fintech environment.
• 0-to-1 Product Delivery: Demonstrated success taking tech products from ideation to launch and scaling them as an individual contributor.
• Commercial & Growth Competency: Experience driving user adoption, managing legacy data migrations, and optimizing commercial metrics like Assets Under Management (AUM) and FX/transaction revenues
• AI & Tech Literacy: Fluent with AI applications and structurally familiar with AI evaluations (evals) to drive automated feature development alongside engineering.
• Analytical Problem Solving: Exceptional skill in working backwards from aggressive growth targets using structured, data-driven frameworks.

Behavioural fit is also important at Sleek, and we will be looking for candidates that have a proven track record of embodying the below attributes in their recent roles:

Ownership: This shows reliability and helps build trust within the team. We move fast and need to know that everyone will see things through to completion and proactively help to get things back on track when challenges arise. Accountability is really important to us.

Humility: There is so much we don’t know. Humility allows for open-mindedness to feedback and a willingness to learn from others. It paves the way for collaboration and creates a positive work environment. It is a key ingredient of self awareness and emotional intelligence.

Structured Thinking: Our business is complex with many layers (many services, many countries, many cultures). Regardless of whether you’re more analytical or creative in nature, being able to show sound judgement is important to us. It ensures solutions are pragmatic and balance the needs of the organisation, team and customers.

Attention to detail: You’ll be managing multiple, complex workstreams from numerous stakeholders. It will be important for you to keep track of everything and notice when information is missing or inconsistent.

Excellent listener and clear communicator: We have a variety of nationalities and for many people, English isn’t their first language. For you to excel, you’ll need to be present in your calls and make sure you properly receive and thoughtfully send messages to others in the business.

About the interview process

The successful candidate will participate in the below interview stages (note that the order might be different to what you read below).

We anticipate the process to last no more than 3 weeks from start to finish. Whether the interviews are held over video call or in person will depend on your location and the role.

A ~30 minute chat with our Talent Acquisition team to learn more about you, your background, and what you’re looking for. A ~60 minute technical interview with the Hiring Manager A final interview with the Leadership team, giving you the opportunity to ask any final questions and hear more about our vision and priorities.

Reference verification Prior to final offer confirmation, we will conduct one professional reference check with your recent direct manager or supervisor. To keep the process moving smoothly, this step may be initiated during the final interview stages.

Requirement for background screening

Please be aware that Sleek is a regulated entity and as such is required to perform different levels of background checks on staff depending on their role.

This may include using external vendors to verify the below:

- Your education

- Any criminal history

- Any political exposure

- Any bankruptcy or adverse credit history

We will ask for your consent before conducting these checks. Depending on your role at Sleek, an adverse result on one of these checks may prohibit you from passing probation.

By submitting a job application, you confirm that you have read and agree to our Data Privacy Statement for Candidates, found at sleek.com.

Some other great things about working at Sleek…

Humility and kindness: Humility is a core attribute we hire for, which means we have a culture of not taking ourselves too seriously and being able to laugh. Kindness is also incredibly important. We are committed to creating and nurturing a diverse and inclusive environment. 

Flexibility: The role will be fully remote, with work from home five days a week However, if you are based in Singapore, the role will follow a hybrid model. If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate. You can also work fully remote from anywhere in the world for 1 month each year

Financial benefits: We pay competitive market salaries and provide staff with generous paid time off and holiday schedules. Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region.

Personal growth: You’ll get a lot of responsibility and autonomy at Sleek - we move at a fast pace so you’ll be making decisions, making mistakes and learning. There’s also a range of internal and external facing training programmes we run. We’re also at the forefront of utilising AI in our space and are developing a regional centre of AI excellence. It is our intention that if you leave Sleek, you leave as a more well-rounded person and professional.

Sleek is also a proudly certified B Corp.  Since we started our journey in 2017, we’ve been committed to building Sleek as a force for good. In just over 5 years, we’ve joined a community of industry leaders like Patagonia, Ben & Jerry's, and P&G who are building an inclusive, equitable, and a regenerative economy.