Product Manager, Digital Services

For over 50 years, LifeLabs has been Canada’s leading provider of laboratory diagnostic information and digital health connectivity systems, enabling patients and healthcare practitioners to diagnose, treat, monitor and prevent disease. We are passionate about empowering healthier Canadians through accessible, accurate, and innovative diagnostic services.

We are committed innovators, operating Canada's first commercial genetics lab, and the country's largest online patient portal, with more than 8 million Canadians receiving their results online. More than 112 million laboratory tests come through LifeLabs’ laboratories annually, and our team of more than 6,000 passionate, caring, and diverse professionals works together as one to provide high quality testing and results that Canadians can trust.

We know that behind every lab requisition, sample being tested, or investment in technology is an individual and their family counting on us. At LifeLabs, you can make a meaningful impact on Canadians’ lives every day.

Our teams are at the heart of everything we do. We are proud to be recognized as one of Canada’s Best Employers, reflecting our deep commitment to our core values of caring, agility, teamwork, and a customer-centered approach. As part of this commitment, LifeLabs prioritizes the ongoing development of our diversity, equity, and inclusion (DEI) program to better serve the needs of our diverse workforce and the communities we serve. We continue to take steps to challenge ourselves to act with courage and integrity, and to create an environment where people can be their true selves.

These values are not just words on a page, they guide our actions and decisions every day and have come to define our team culture.

Job Title: Product Manager, Digital Services

Reports to: Senior Product Manager, Digital Services

Vacancy status: This posting is for an existing position.

Purpose of the Role

LifeLabs is seeking an experienced Product Manager to drive the strategy, development, and growth of our digital products and data services. Reporting to the Senior Product Manager, Digital Services, you will own the end-to-end product lifecycle, delivering customer-focused solutions that support LifeLabs' business objectives and enhance the digital healthcare experience.

In this role, you will leverage customer insights, market trends, and data-driven decision-making to identify opportunities, prioritize investments, and deliver innovative products and features. Working closely with cross-functional business and technical teams, you will lead complex initiatives from concept to launch, balancing customer needs, business goals, and speed-to-market. The ideal candidate is a strategic thinker, strong problem solver, and collaborative leader who thrives in ambiguity and is passionate about building products that create meaningful customer and business value.

What You’ll Do:

• Own the product feature roadmap by identifying user needs, market opportunities, and innovative solutions that enhance the customer experience and differentiate LifeLabs.

• Define user personas, map customer journeys, and use data-driven insights to prioritize and deliver impactful features.

• Partner with cross-functional teams including Design, Engineering, Marketing, and Sales to develop, test, launch, and optimize new products and features.

• Create clear product requirements, acceptance criteria, and success metrics while ensuring scalability, security, and quality standards are met.

• Drive user acquisition, engagement, and retention through growth initiatives, targeted campaigns, and strategic partnerships.

• Analyze customer behavior, feedback, market trends, and competitive intelligence to inform product decisions and uncover growth opportunities.

• Develop and execute commercialization strategies, including pricing models and monetization opportunities that align with customer needs and business objectives.

• Lead end-to-end product launches, managing priorities, stakeholders, timelines, and execution to deliver measurable business results.

• Continuously evaluate product performance and iterate on features to maximize customer value, adoption, and revenue growth.

What You'll Bring:

• University degree in Business, Engineering, Health Informatics, or a related field; CPM, CSPO, or similar certification is an asset.

• Proven experience leading complex, large-scale product initiatives, including multi-million-dollar projects and successful product launches.

• Strong product management expertise with a customer-centric mindset and a track record of driving user adoption, engagement, and retention.

• Strategic thinker with an entrepreneurial approach, strong problem-solving skills, and the ability to navigate ambiguity and challenge the status quo.

• Experience working in Agile environments, with strengths in project management, service design, process mapping, and cross-functional collaboration.

• Excellent communication and stakeholder management skills, with the ability to influence and present effectively at all levels of the organization.

• Strong business acumen, including experience developing business cases, executive presentations, and multi-year financial forecasts.

• Knowledge of healthcare or health technology environments, including areas such as diagnostics, patient experience, wellness, wearables, or AI-driven healthcare solutions.

• Highly organized and adaptable, with the ability to manage multiple priorities in a fast-paced environment while fostering inclusive and collaborative partnerships.

Why Join Us?

At LifeLabs, you'll help shape the future of digital healthcare in Canada. As a Product Manager, Digital Services, you'll lead innovative, customer-focused products that improve how Canadians access and manage their health information. You'll have the opportunity to influence product strategy, drive high-impact initiatives from concept to launch, and collaborate with talented cross-functional teams. Join a purpose-driven organization where your work creates meaningful value for customers, supports better health outcomes, and contributes to LifeLabs' digital transformation journey.

Salary range: $96,255- $122,727 CAD annually (commensurate with experience)

LifeLabs’ compensation programs are commensurate based on the role, skill, effort, responsibility and working conditions, irrespective of gender, race, ethnicity, beliefs, age or any other personal characteristics. Pay programs are communicated regularly in an accessible and transparent manner.

LifeLabs is also proud to offer resources, opportunities, as well as a collaborative and supportive environment that enables our team members to thrive.

In addition to a competitive compensation package, LifeLabs provides a comprehensive total rewards program, specific to the job position. Your package may include:

• Employee Group Benefits: Competitive coverage for employees and their families to support their overall health and wellness needs, including Extended Health Care, Dental Care, and Life Insurance.

• Retirement Savings Plan

• Vacation and Wellness Days

• Employee Wellness and Giving Programs: Our award winning mental, physical and financial wellness programs aim to address the comprehensive well-being of our team members, including resources like the Employee & Family Assistance Program, financial planning tools, and employee recognition initiatives.

• Professional development and membership reimbursement, access to preferred rates and discount programs, including WorkPerks, Home and Auto Insurance, Costco Membership, etc., and optional health-related benefits.

In accordance with LifeLabs’ Accessibility Policy, and the applicable Accessibility Acts within the provinces we operate in, accommodations are available by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, please contact your recruiter or email careers@lifelabs.com.

Vaccinations are highly encouraged at LifeLabs’. Vaccinations and/or immunization screening may be mandatory for selected employees if regulated by provincial or regional governments, or through employer-led vaccination policies in the facilities we service. Please ensure you ask if this position requires the successful candidate to be vaccinated or undergo immunization screening.

Ready to empower healthier Canadians? Apply today!