Product Marketing Manager - South Asia

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Manager - South Asia based in India.

This is an opportunity to lead product marketing across diverse South Asian markets within a fast-moving digital-asset environment. You will own go-to-market strategies for priority products, translating global product narratives into locally relevant campaigns and experiences. The role combines strategic planning, market research, user insights, creative execution, and performance optimization. You will work closely with product, design, legal, compliance, policy, regional, and growth teams to drive adoption and engagement. Your understanding of local user behaviors, languages, communities, and competitive dynamics will help shape compelling market strategies. You will also champion experimentation, using data and customer feedback to continuously improve campaigns and influence product direction. This role is well suited to an entrepreneurial marketer who enjoys moving between high-level strategy and hands-on execution.

\n

Accountabilities

• Own end-to-end go-to-market strategies for priority products across South Asian markets, covering product launches, feature adoption, lifecycle campaigns, and market-specific growth initiatives.

• Define campaign objectives, target audiences, positioning, messaging, and execution plans aligned with measurable business outcomes.

• Conduct market research and competitive analysis to identify customer needs, market opportunities, and growth opportunities across the region.

• Develop and execute campaigns, including campaign concepts, copywriting, stakeholder coordination, product and design collaboration, launch management, and post-campaign analysis.

• Adapt global product positioning into locally relevant messaging, campaigns, and educational initiatives that reflect South Asian user behaviors, languages, cultural nuances, and market dynamics.

• Partner with Legal, Compliance, Policy, and regional stakeholders to ensure marketing initiatives are locally appropriate, compliant, and aligned with applicable risk standards.

• Conduct user research and analyze customer feedback to generate insights that inform product positioning, roadmap priorities, and regional growth strategies.

• Drive product adoption and engagement across owned, earned, paid, community, CRM, in-app, and lifecycle marketing channels.

• Monitor industry trends, competitor activity, emerging growth tactics, and market developments to identify new marketing opportunities.

• Design, launch, measure, and optimize experiments that improve campaign performance and establish scalable product marketing programs.

• Translate performance data and customer insights into actionable recommendations for future campaigns and product initiatives.

• Collaborate cross-functionally to ensure consistent execution and alignment between product strategy, marketing objectives, and regional market needs.

Requirements

• 5+ years of experience in product marketing, growth marketing, lifecycle marketing, or a related discipline, including at least 3 years of hands-on experience in cryptocurrency or Web3.

• Demonstrated experience developing go-to-market strategies for complex consumer, fintech, trading, financial, or technology products.

• Strong understanding of product adoption, marketing principles, growth frameworks, customer lifecycle management, and campaign strategy.

• Proven ability to independently manage large-scale marketing initiatives from concept and planning through execution, measurement, and optimization.

• Strong analytical capabilities, with the ability to interpret data, identify trends, diagnose performance challenges, and turn insights into actionable growth strategies.

• Excellent written and verbal communication skills, with the ability to simplify complex products and technologies into clear, compelling messaging.

• Deep understanding of South Asian markets, including consumer behavior, local marketing channels, communities, cultural nuances, and competitive landscapes.

• Strong cross-functional collaboration and stakeholder-management skills, with the ability to influence teams and drive initiatives without relying solely on direct authority.

• Ability to operate strategically while remaining comfortable with hands-on execution and campaign delivery.

• Entrepreneurial mindset, strong sense of ownership, and ability to work effectively in a fast-paced environment with shifting priorities.

• Highly proactive, self-motivated, and comfortable taking initiative and making decisions with urgency.

• Strong interest in emerging technologies, digital assets, Web3, and evolving consumer and financial behaviors.

Benefits

• Opportunity to shape product marketing strategies within a rapidly evolving digital-asset and blockchain ecosystem.

• Collaboration with talented professionals across a global, multicultural organization.

• Flat organizational structure that encourages ownership, autonomy, and cross-functional collaboration.

• Fast-paced environment with opportunities to work on innovative and high-impact marketing initiatives.

• Competitive salary and company benefits.

• Opportunities for career growth, professional development, and continuous learning.

• Work-from-home arrangements, subject to the requirements of the business team.

• Opportunity to influence product adoption and growth across diverse and strategically important South Asian markets.

• Exposure to emerging marketing trends, experimentation frameworks, and innovative growth strategies

\nHow Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

#LI-CL1