Product Marketing & Campaign Manager (m/f/d)

Life at Smoobu

At Smoobu, we are building more than just software. We empower everyday people to become successful entrepreneurs by helping them manage their vacation rentals simply and efficiently. Our platform supports over 100,000 properties in 120+ countries, enabling hosts to grow their businesses confidently and efficiently.That kind of impact doesn’t come from playing it safe; it comes from people who take ownership, act purposefully, and work together to make things happen. How you will contribute to our success

From your first day, you will have the space to take initiative, make meaningful contributions, and help drive us forward as a team. 

In this hybridized role, you will bridge the gap between commercial growth and product value. Rooted firmly in the Marketing team, you will own how we communicate Smoobu's value on our website and in our external communication. You will lead our core commercial  campaigns while simultaneously deep-diving into product positioning, customer insights, and feature adoption to turn trial users into lifelong, successful hosts. 

• Go-to-Market Execution: Collaborate closely with Product to bring new features to market through impactful messaging, launch campaigns, website updates, and internal marketing enablement.

• Product Marketing Enablement: Act as the ultimate product expert within the Marketing team. Ensure understanding of new features, integrations and customer value. Create messaging frameworks, internal documentation and launch materials that help Marketing communicate product value consistently.

• Feature Adoption & Retention: Partner with Product and CRM to design and launch targeted value-driven campaigns to drive active use of existing features, new updates, and native marketplace integrations, maximizing customer lifetime value.

• Product Positioning & Messaging:  Contribute to customer segmentation and persona development by bringing together customer insights, product knowledge, and commercial performance data. Translating complex technical software features into clear, value-driven benefits for different host personas.

• Commercial Campaign Management: Own the strategy, execution, and optimization of our major annual commercial (discounted) campaigns, including our flagship Black Friday campaign.

• Customer Insights & Competitive Analysis: Leverage customer interviews, surveys, support insights, and product data to understand customer motivations and adoption barriers, while keeping a pulse on the competitive landscape to ensure Smoobu remains clearly differentiated. 

You will thrive in this role if you

• Have hands-on experience in both product marketing and commercial campaign management, ideally within a B2B SaaS environment.

• Uncover customer insights and translate them into positioning, messaging, content, and campaigns that resonate with different audiences.

• Excel at turning complex product capabilities into compelling customer value propositions and messaging frameworks that clearly communicate why customers should choose Smoobu.

• Connect commercial objectives with customer needs, creating campaigns that drive conversion through strong value communication rather than relying primarily on discounts.

• Have a genuine curiosity for products and customers, and enjoy becoming a trusted expert on both.

• Are dependable, hands-on, and take initiative without needing constant direction.

• Bring focus and clarity to your work while keeping solutions practical.

• Feel energized by a dynamic, ever-changing environment and can prioritize effectively.

If you check all the boxes - fantastic! But even if you meet most of the criteria and are excited to grow into the rest, we still want to hear from you!

How we will measure your success

Success at Smoobu is visible and celebrated — not just in metrics, but in the value you create for customers and colleagues. You'll know you're successful when you:

• Drive Feature & Integration Adoption: Show a measurable increase in the adoption and expansion of key "sticky" features (e.g., our Website Builder, Automated Messaging) and premium Add-ons among target user segments. 

• Increase Free Trial Conversion & Activation: Improve the conversion rate from free trial to paid subscriber by delivering the right message to the right persona at the right time.

• Streamline Go-to-Market & Enablement: Launch new features smoothly with synchronized marketing messaging, ensuring the entire Marketing team is fully equipped with the positioning frameworks and asset kits they need to drive consistent external communication. 

• Hit Commercial Campaign Targets: Successfully execute our core promotional campaigns, meeting sign-up and revenue goals.

• Consistently deliver high-quality work aligned with team and company goals.

• Share new ideas and help turn them into results.

• Learn quickly and improve continuously.

• Proactively contribute to a supportive and open team culture, living our core values.

Our Values

• Support each other with candid feedback, encouragement, and trust — success is a team sport

• Stay authentic by bringing our true selves to work and valuing each person’s unique contributions

• Be reliable, follow through on commitments, and show up for each other every day

• Embrace experimentation, welcome change, and learn quickly from new ideas

• Get things done by solving problems with focus, action, and a bias for simplicity

What you can expect

• Flexibility – We work remotely for up to 50% of the year, including up to 63 working days abroad.
• Time to Recharge – 27 vacation days, plus one extra day for each year of tenure (up to 32). Celebrate your 5th anniversary with five additional paid days off and a €500 HomeToGo booking credit.
• Mobility perks – Monthly subsidy for the Deutschland-Ticket (nationwide public transport) and tax-advantaged bike leasing via salary conversion. 
• Learning & Growth – Mentorship program, Lingoda German classes, professional development opportunities, and clear pathways for growth based on your performance.
• Wellbeing & Fun – Team events, a dog-friendly office, social clubs, new joiner buddy lunches, mental health support, and a Wellhub (Gympass) contribution.
• Perks & Discounts – Enjoy corporate discounts and exclusive offers through FutureBens and Corporate Benefits.
• Climate Commitment – CSRD-compliant, proud member of Leaders for Climate Action, partnering with Plan A to set and track the Group’s carbon footprint.
• Diversity – Our company language is English, and our team represents over 28 nationalities.

Recruitment Process

• 30-minute call with a recruiter 
• 45-60-minute call with your future manager
• 45–60-minute technical assessment with a peer or stakeholder. This step may include a discussion of a take-home assignment, which you may be asked to prepare in advance
• 30-minute call with your future team members
• Reference check & Offer

Please note that this is a general recruitment process and may vary depending on the role and the seniority level of the position. About us

Smoobu (www.smoobu.com), a subsidiary of HomeToGo Group, is a fast-growing startup in the vacation rental industry. Smoobu’s SaaS solution currently empowers private hosts to manage over 100,000 properties across more than 110 countries. Smoobu runs as an independent enterprise within the HomeToGo Group, ensuring its startup spirit and growth potential remain at the forefront. Our top priority is to assist hosts in efficiently managing and growing their businesses simultaneously.

Smoobu’s success is attributed to our dynamic, ambitious, and international team, dedicated to exceeding our customers’ expectations through expert advice and action. We celebrate diversity and operate in a truly global environment, embracing the challenges and opportunities that come with it. Join us on this exciting journey to transform the vacation rental industry!