Business Analyst A2
EXL · Gujarat, India
Business Consulting and Services · 10,001+ employees
About the role
The role involves designing data-driven marketing strategies and developing AI/ML models to optimize campaign performance for banking products. Additionally, the analyst will maintain Tableau dashboards and conduct in-depth data analysis using SAS to provide actionable insights.
What they look for
Requirements
Candidates must hold a Bachelor’s or Master’s degree in a quantitative field and possess at least 3 years of experience in analytics, preferably within the BFSI sector. Proficiency in SAS, SQL, Python, and Tableau is required to perform data manipulation and visualization tasks.
Full description
Key Responsibilities
📌 Marketing Campaign Strategy & Audience Development
- Design data-driven marketing strategies for banking products based on historical campaign performance.
- Develop AI/ML models to optimize campaign ROI and customer targeting.
- Build and validate campaign audiences aligned with approved strategies.
📊 Campaign Performance Analysis & Reporting
- Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.
- Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.
- Perform segmentation using decision trees and clustering techniques.
- Execute statistical A/B testing to evaluate campaign effectiveness.
- Translate client requirements into technical specifications and deliver data-backed solutions.
- Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.
