Senior Manager / Director, Product Marketing

Position Summary

The Product Marketing role is responsible for defining how PetScreening's products, platform capabilities, and innovations are positioned, launched, and adopted in the market. Serving as the strategic bridge between Product and the go-to-market organization, this leader will help shape the evolution of the PetScreening platform as the company expands into new markets and verticals.

By translating market insights into compelling positioning and commercialization strategies, this role will articulate the value of PetScreening's growing product ecosystem and ensure the company's platform vision is consistently communicated across audiences, driving adoption, differentiation, and long-term growth.

Key Responsibilities

Product Marketing Strategy

Develop and execute product marketing plans for products, platform capabilities, and integrations delivered through the Product and Engineering roadmap. Establish differentiated positioning, messaging, and value propositions that resonate across customer segments while aligning with the company's broader brand and business strategy.

Go-to-Market Leadership

Lead end-to-end go-to-market planning and commercialization for new products, feature enhancements, integrations, and strategic initiatives prioritized by product and engineering.. Partner cross-functionally with Product, Sales, Customer Success, Marketing, and Operations to ensure successful launches, coordinated communications, and organizational readiness.

Market Intelligence & Customer Insights

Lead competitive intelligence, customer research, voice-of-customer initiatives, and market analysis to identify emerging opportunities and strengthen the company's competitive position. Translate market insights into actionable recommendations that influence product strategy, messaging, pricing, packaging, and roadmap priorities.

Sales Enablement

Own the tools, messaging frameworks, battle cards, demos, and training that enable Sales and Customer Success to position and sell PetScreening’s products and platform effectively. Ensure Sales, Customer Success, and Marketing have consistent, compelling resources that improve customer conversations and commercial effectiveness.

Product Lifecycle & Commercialization

Manage product marketing throughout the entire product lifecycle—from concept and launch through adoption, expansion, and ongoing market optimization. Partner with Growth Marketing and Customer Success to increase product awareness, customer adoption, feature utilization, and long-term customer value.

Category & Thought Leadership

Help position PetScreening as the leading authority in pet identity, compliance, and resident intelligence through strategic messaging, executive presentations, industry content, analyst engagement, and speaking opportunities. Support the continued evolution of the company's platform narrative as new capabilities and markets emerge.

AI Understanding & Positioning

Build a strong working understanding of PetScreening's AI-native capabilities—agentic partner integrations, automated accommodation review, and identity and scoring models—and translate them into clear, credible, jargon-free positioning for property managers and residents. Partner with Product and Engineering to ensure AI-driven features are represented accurately and framed around customer outcomes rather than the underlying technology, and track how competitors and the broader PropTech market position AI so PetScreening's narrative stays differentiated

Qualifications

Required

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8–10+ years of experience in Product Marketing, Go-to-Market Strategy, or related SaaS marketing roles.
• Proven success leading product launches and commercialization strategies.
• Experience partnering closely with Product Management and customer-facing teams.
• Strong strategic thinking, storytelling, communication, and presentation skills.
• Analytical mindset with experience leveraging customer and market insights to inform business decisions.

Preferred

• Experience in PropTech, SaaS, InsurTech, FinTech, or marketplace businesses.
• Experience supporting multi-product platforms and integration ecosystems.
• Familiarity with pricing strategy, customer research, and competitive analysis.
• Familiarity with AI- or ML-powered products and the ability to position them credibly for non-technical audiences.

Success Measures

Success in this role will be measured by the successful commercialization of new products and platform capabilities, improved product adoption and market awareness, increased sales effectiveness, stronger competitive positioning, and greater alignment across Product, Marketing, Sales, and Customer Success. This leader will also play a key role in shaping the company's long-term platform narrative and ensuring every innovation is successfully brought to market.

Essential Functions

• Lead product marketing strategy and go-to-market execution for PetScreening's products and platform capabilities.
• Develop product positioning, messaging, and sales enablement materials that drive customer adoption and business growth.
• Partner with Product, Engineering, Sales, Customer Success, and Marketing to ensure successful product launches and commercialization.
• Leverage customer, market, and competitive insights to inform product marketing strategies and positioning.

About PetScreening

Our Vision:

PetScreening strives to be the global leader for pet screening and animal validation. We want to make the world more pet inclusive no matter where you live, work, play, or stay.

Our Mission:

PetScreening advocates responsible pet ownership and helps validate legitimate assistance animal accommodation requests.

What We Do:

PetScreening™ is the fastest growing pet-property tech SaaS company. We help property managers and housing providers manage residents' pets and assistance animals (service animals/emotional support animals/companion animals/etc.). Our proprietary screening platform adds an additional layer of liability protection by having a standardized process when dealing with household pets and assistance animals.

Our Culture:

PetScreening has a pet-friendly office located in the heart of the Merino Mill in Mooresville, NC (Lake Norman area). Our large office provides space for independent, team, and large group collaboration within several different types of work spaces. Our casual office environment encourages our employees to bring their pets to work. We offer a hybrid schedule, which includes select optional remote work days allowing our employees to work hard while having fun.

Benefits Offered:

• Medical/Dental/Vision/HSA benefits offered after 30 days of employment.
• Company sponsored Life Insurance and Short Term Disability.
• Optional Life Insurance and Long Term Disability Plans.
• 401(k) with 3% match regardless of employee contribution. Quarterly open enrollment.
• Paid time off accrual beginning first day of employment
• Paid holidays
• Optional remote work days
• Paid Family/Military/Bereavement leave
• Pet friendly office

Equal Opportunity Employer

PetScreening is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.