Senior Product Marketing Manager
Signal and Strand El Segundo, California, United States · $140K–$175K/yr
Professional Services · 11-50 employees
About the role
The Senior Product Marketing Manager will own the go-to-market strategy, messaging, and narrative for a specific product line or category. They will lead cross-functional launch planning, manage budgets, and mentor junior team members to ensure successful product execution.
What they look for
Requirements
Candidates must have 7-10 years of experience in product marketing, preferably within a global technology or consumer electronics environment. Strong expertise in positioning, storytelling, and influencing cross-functional stakeholders is required.
Benefits
Full description
In a world of noise, we find the signal — the pulse of potential. We weave the strands of talent, vision, and purpose into organizations that endure. Blending intelligence with intuition, we honor the human art of connection at the heart of every great company.
About the Job
Signal & Strand is partnering with a leading global technology company to appoint a Senior Product Marketing Manager. This role owns go-to-market strategy and narrative for a product line or category, bridging global positioning with strong regional execution.
This person will lead cross-functional planning for major launches, guide and mentor junior team members, and act as a key partner to Product, Brand, and Revenue teams in bringing differentiated products to market.
The Mandate
- Own go-to-market strategy and messaging for a defined product line or category
- Drive a disciplined, ROI-oriented approach to launch planning and budget management within the category
- Shape category-level narrative and positioning consistent with the global messaging architecture
- Guide and support regional teams in executing launch plans effectively
- Mentor and provide guidance to product marketing managers and cross-functional partners
Key Responsibilities
- Define and execute go-to-market strategy for major launches and line extensions within an assigned category
- Own positioning, messaging, and value propositions for the category, ensuring alignment with the global narrative
- Manage and report on launch budgets, balancing investment against growth objectives
- Review launch plans for scale, clarity, and expected return on investment, providing guidance to junior marketers
- Translate consumer and competitive insights into differentiated positioning recommendations
- Partner with Product Management, Brand & Creative, Growth/Revenue, and Marketing Operations on integrated launch plans
- Collaborate with regional commercial leaders to ensure effective local execution
- Mentor and support product marketing managers, contributing to team development and best practices
- Define and track KPIs and OKRs for launches within the category, evaluating performance against investment and outcomes
Ideal Profile
- 7-10 years of experience in product marketing, ideally within a global technology or consumer electronics environment
- Experience owning go-to-market strategy for a product line or category
- Exposure to managing product launch budgets and investment decisions
- Strong understanding of eCommerce, including Amazon and digital retail ecosystems
- Demonstrated ability to influence cross-functional stakeholders across Product, Brand, and Commercial teams
- Experience mentoring or informally leading junior marketers
- Strong expertise in product positioning, storytelling, and go-to-market execution
- Data-driven mindset with a strong focus on performance and outcomes
Location & Work Model
- El Segundo, CA
- Hybrid work model with regular in-office collaboration and occasional travel as needed
Compensation
Base Compensation Range: $140,000 - $175,000 USD + Bonus
Base Compensation Range
$140,000—$175,000 USD
Equal Opportunity & Non-Discrimination StatementSignal and Strand is an Equal Opportunity Employer. We—and our clients—do not discriminate in employment or contracting on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, military or veteran status, or any other characteristic protected under applicable federal, state, or local laws.
We comply fully with the provisions of the U.S. Equal Employment Opportunity Commission (EEOC) and the California Fair Employment and Housing Act (FEHA). All employment decisions are made based on qualifications, merit, and business needs. We are committed to providing a workplace that is inclusive, respectful, and free from discrimination, harassment, and retaliation.
