Data Analyst, Marketing

Data Analyst, Marketing

Primary Duties and Responsibilities:

General Electric Credit Union is a not-for-profit, member-owned full service financial institution headquartered in Cincinnati with branches in Ohio and Kentucky. At GECU, we pride ourselves on maintaining quality service, being an employee-friendly workplace, and developing our team members while teaching you the skills to lead you to career advancement opportunities.

Overview:

The Data Analyst - Marketing will operate as a liaison between the Credit Union’s operational systems and marketing data users by creating reports, dashboards, and visualizations that provide necessary data. The Data Analytics department acts as a consultant for the lines of business and provides both raw data and in-depth analysis to end users to provide operational data as well as performance insights.

Essential Responsibilities:

• Serve as a Subject Matter Expert for data centered around Marketing products and services.
• Act as a liaison between analytics department and Marketing to enhance breadth of analysis available to Marketing.
• Service a queue of incoming data requests for the Marketing department by writing custom SQL queries against relevant databases.
• Aid in creating internal data models that sufficiently service the data needs for Marketing campaigns and programs.
• Consult with Marketing to understand data needs and advise on best method of data delivery.
• Identify opportunities for further collection of data to drive business objectives.
• Collect, organize, and validate large datasets from multiple systems.
• Work closely with Data Engineering team to ensure systems and programs for collecting data are proficient and consistently meeting needs for collection and analysis.
• Perform analysis on datasets on a regular or ad hoc basis as directed by Management.
• Leverage professionalism, communication and presentation skills to transform data into dashboards, reports, graphics and presentations that are clear and understandable to business partners and senior leadership on a consistent basis

Education and Experience:

• Bachelor’s Degree in Management Information Systems, Business Administration, Finance, or similar, or adequate experience and/or technical training.
• 2-3 years experience in an analytical role in marketing, financial services, or similar
• One to two years of experience with marketing or relevant coursework.

Knowledge, Skills, and Abilities:

• Strong experience with SQL, PowerBI, and Excel is required.
• Advanced-level PowerBI and Microsoft Excel skills preferred.
• Experience or training in Snowflake a plus.

At GECU, we want to support your wellbeing by offering a wide range of benefits:

• Health, Dental and Vision insurance
• Life and Disability insurance options
• Paid Time Off starts accruing once hired and take your birthday off -paid
• 401k Retirement plan with up to a 10% match of your base gross compensation
• Tuition reimbursement opportunities & professional development
• Volunteer opportunities -and earn additional PTO hours!
• On-site clinics for Vaccines and Mammograms

And many more!

Come join GECU as we are a curated culture of respect, understanding, and mutual recognition. We believe forming bonds and connecting with each other only stands to strengthen the service we provide to our members in our mission of improving the Quality of Financial lives!

General Electric Credit Union is an Equal Opportunity Employer