JobCubby JobCubby
Sign up
VML

Salesforce Marketing Cloud Lead Consultant

VML Madrid, Community of Madrid, Spain

Advertising Services · 10,001+ employees

7 h ago
salesforce Senior (5-10 yrs) Full-time Spain
Log in to apply, save this posting, or score it against your profile with AI.

About the role

The Lead Consultant will bridge the gap between business needs and technical solutions by designing strategies for CRM and marketing automation. They will manage client relationships, prepare project proposals, and coordinate cross-functional teams to ensure successful project delivery.

What they look for

Salesforce Marketing Cloud CRM Marketing Automation Consulting Project Management Client Relations Pre-sales Delivery Strategic Planning Stakeholder Management Business Analysis Communication Problem Solving Data Analysis Digital Strategy

Requirements

Candidates must have professional experience with Salesforce Marketing Cloud and a strong background in consulting or project management. Excellent communication skills in English and the ability to translate business requirements into actionable technical solutions are essential.

Benefits

Hybrid work model Equal opportunity employer

Full description

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

¿Qué buscamos?

Buscamos una persona con experiencia en Salesforce Marketing Cloud y una mirada consultiva, capaz de conectar las necesidades de negocio con soluciones tecnológicas que generen valor.

Es un rol híbrido: alguien que entienda bien el ecosistema CRM y marketing automation, pero que también disfrute conversando con clientes, definiendo proyectos, preparando propuestas y acompañando a los equipos durante la entrega.

No buscamos únicamente un perfil técnico ni exclusivamente comercial: buscamos a alguien que pueda hacer de puente entre ambas áreas.

¿Qué harás en tu día a día?

  • Escuchar y entender las necesidades de clientes o equipos internos para proponer soluciones relevantes.
  • Participar en la definición de estrategias y proyectos de CRM, personalización y automatización de marketing.
  • Diseñar, junto con equipos especializados, soluciones basadas en Salesforce Marketing Cloud.
  • Preparar propuestas, presentaciones, estimaciones y alcances de proyecto.
  • Facilitar conversaciones y workshops con clientes para alinear objetivos, prioridades y formas de trabajo.
  • Coordinar a los distintos equipos implicados —estrategia, datos, tecnología y creatividad— para asegurar una entrega fluida.
  • Acompañar los proyectos de principio a fin, anticipando riesgos y manteniendo una comunicación cercana con los stakeholders.
  • Identificar nuevas oportunidades para mejorar la experiencia de cliente y hacer crecer las cuentas.

¿Qué necesitamos de ti?

  • Experiencia trabajando con Salesforce Marketing Cloud, idealmente en proyectos de CRM, marketing automation o customer experience.
  • Capacidad para entender requerimientos de negocio y convertirlos en soluciones claras y accionables.
  • Experiencia en consultoría, gestión de proyectos, relación con clientes, preventa o delivery.
  • Comodidad preparando propuestas, estimaciones y presentaciones.
  • Buenas habilidades de comunicación: podrás hablar tanto con perfiles de negocio como con equipos técnicos.
  • Organización, autonomía y capacidad para gestionar varios proyectos o prioridades a la vez.
  • Actitud colaborativa, curiosidad y ganas de resolver problemas.
  • Inglés profesional, ya que trabajamos en contextos internacionales.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Similar roles