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Novartis

Senior Analyst- Brand Data Enablement

Novartis · Hyderabad, Telangana, India

Pharmaceutical Manufacturing · 10,001+ employees

19 h ago Closes in 3d
Mid (2-5 yrs) Full-time India
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About the role

The Senior Analyst will manage the integration and migration of CRM platforms, data, and business logic during large-scale acquisition programs. They act as a bridge between technical teams and business stakeholders to ensure data quality and continuity of field operations.

What they look for

CRM Data Mapping Data Integration Pharma Field Operations Salesforce Health Cloud Veeva IQVIA OCE UAT Quality Assurance Analytical Thinking Stakeholder Coordination Data Quality Business Logic Process Documentation Statistical Analysis

Requirements

Candidates must have a bachelor's degree and 3-5+ years of experience with field CRM platforms like Veeva or Salesforce. Strong expertise in pharma field operations, data mapping, and end-to-end integration coordination is required.

Full description

Job Description Summary

We are seeking a Senior Analyst, CRM to support the integration and migration of CRM platforms, data, and field force operations as part of a large-scale acquisition and platform change programs. This role focuses on ensuring that CRM data, configurations, business logic, and field-facing functionality are assessed, mapped, and migrated into the target organization's / target platform’s CRM ecosystem with minimal disruption to field operations and customer engagement.

The individual will act as a bridge between CRM product teams, data engineering, field operations, and business stakeholders from both entities — coordinating data integration requirements, managing enhancement and release readiness during transition, and ensuring data quality and adoption continuity throughout the migration lifecycle.  

Job Description

Key Responsibilities:

Location: Hyderabad # Hybrid

  • CRM discovery & documentation of the current platform configuration (data model, automation, rules) and integration touchpoints
  • Cross-platform mapping & gap analysis between source and target CRM (field definitions, business logic), producing a field-level crosswalk
  • Integration coordination across upstream data teams (for example master data and segmentation) and downstream consumers (analytics, reporting, dashboards)
  • Migration wave readiness & coordination, including timelines, testing dependencies, stakeholder communication, and roadmap support
  • Testing & quality assurance across unit/integration/UAT with defined data-quality checkpoints
  • Adoption & change support post-migration, tracking usage, addressing adoption gaps, and reinforcing governance
  • Continuous improvement to strengthen data quality, streamline integrations, and improve field user experience

Essential Requirements:

  • Education: Bachelor’s degree in a relevant discipline
  • Experience: 3–5+ years with field CRM platforms (Veeva, Salesforce Health Cloud, IQVIA OCE, etc.)
  • Strong understanding of pharma field operations (call planning, territory alignment, sample management, closed-loop marketing)
  • Practical knowledge of CRM data models and configuration (objects, relationships, workflows, validation rules)
  • Proven experience in CRM migration / platform transition / system consolidation (not just BAU administration)
  • Hands-on exposure to data mapping and field-level crosswalk creation
  • Experience coordinating end-to-end data integration flows (MDM, segmentation, analytics, reporting)
  • Exposure to testing and quality assurance in migration contexts (UAT, defect tracking, test plans)
  • Strong analytical mindset and ability to support data-driven decisions. Strong communication & stakeholder coordination skills . High attention to detail and documentation rigor.

Desirable Requirement:

  • CRM platform certifications (e.g., Salesforce Admin, Veeva CRM certification, or equivalent).
  • Prior experience in US or global field operations teams within the pharma/life sciences industry.
  • Experience with CRM-adjacent systems such as alignment/roster tools, incentive compensation, content management (CLM/Approved Email), or sample accountability platforms.

Commitment to Diversity & Inclusion

We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

 

Accessibility and accommodation

Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to diversityandincl.india@novartis.com and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

 

Skills Desired

Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Curious Mindset, Digital Marketing, Marketing Campaigns, Marketing Communications (MarCom), Marketing Planning, Marketing Strategies, Media Campaigns, Process Documentation, Statistical Analysis