Senior Product Marketing Manager, Trading

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager, Trading based in the United States.

This is a senior product marketing opportunity focused on shaping the go-to-market strategy for a fast-moving trading product portfolio. You will translate complex financial products into clear, compelling positioning and customer-focused messaging. The role combines product launches, growth marketing, customer insights, experimentation, and performance analysis. You will work closely with product, marketing, CRM, and growth teams to increase adoption, trading activity, and customer engagement. You’ll help define how trading products are positioned across asset classes, from spot trading to derivatives and options. The environment is highly collaborative, data-driven, and fast-paced, with significant ownership and visibility across product and marketing leadership. This remote-first role is ideal for a strategic marketer who thrives at the intersection of financial products, consumer technology, and measurable growth.

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Accountabilities

• Own the end-to-end product marketing strategy for trading products, translating complex offerings into customer-centric positioning, messaging, and value propositions that drive adoption.

• Lead go-to-market strategies for new trading instruments, including audience segmentation, positioning, channel planning, creative briefing, launch execution, and performance measurement.

• Partner with CRM and growth teams to develop full-funnel programs that increase trading activity, activate new users, and re-engage customers who have reduced or stopped trading.

• Develop innovative engagement initiatives, including trading competitions, incentives, and event-driven campaigns designed to increase participation and accelerate adoption.

• Build deep customer insights across trader segments, including first-time derivatives users and experienced traders considering competing platforms, and translate those insights into marketing and product recommendations.

• Define and monitor success metrics tied to trading volume, product adoption, retention, and campaign performance.

• Run experiments and use quantitative and qualitative data to evaluate performance, identify opportunities, and provide actionable recommendations to product and marketing leadership.

• Collaborate cross-functionally with product, growth, CRM, creative, and other stakeholders to ensure marketing strategies are aligned with product priorities and customer needs.

• Use generative AI responsibly, applying human judgment and oversight to improve workflow efficiency, quality, and business outcomes.

Requirements

• 8+ years of experience in product marketing, growth marketing, or product management within a consumer-facing application or technology environment.

• Demonstrated success driving measurable adoption, engagement, trading activity, retention, or other growth outcomes for financial or trading products.

• Hands-on experience marketing trading, investing, cryptocurrency, or derivatives products, with a strong understanding of active trader behavior, motivations, and customer journeys.

• Proven ability to manage product launches and growth strategies end-to-end, from market positioning and messaging through channel execution, experimentation, and performance measurement.

• Strong quantitative and analytical capabilities, including experience defining KPIs, interpreting performance data, running experiments, and using insights to inform product and marketing decisions.

• Experience developing and executing large-scale growth, engagement, acquisition, or win-back programs with measurable business results.

• Strong strategic thinking and the ability to turn complex products and customer insights into clear, differentiated narratives.

• Excellent communication and cross-functional collaboration skills, with the ability to influence product and marketing stakeholders and operate effectively in a fast-paced environment.

• Demonstrated ability to work autonomously, prioritize effectively, and take ownership of high-impact initiatives.

• Comfortable using generative AI tools responsibly while maintaining appropriate human oversight and quality standards.

Benefits

• Annual base salary range of $170,765–$200,900 USD, excluding potential equity and bonus compensation.

• Equity and bonus eligibility may be available as part of the overall compensation package.

• Medical, dental, and vision insurance with generous employee contributions.

• Health Savings Account with company contributions each pay period.

• 401(k) retirement plan with company matching.

• Disability and life insurance coverage.

• Wellness stipend to support employee health and well-being.

• Mobile and internet reimbursement.

• Volunteer Time Off.

• Fertility counseling and related benefits.

• Generous time-off and leave policies.

• Option to receive compensation in digital currency.

• Remote-first work environment with opportunities for periodic in-person collaboration and working sessions.

• Opportunity to work on high-impact financial products at the intersection of consumer technology, trading, and emerging financial markets.

\nHow Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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