Product Marketing Manager
Insify Amsterdam, North Holland, Netherlands
Insurance · 51-200 employees
About the role
You will develop and refine product positioning and messaging while leading go-to-market strategies for new features. Additionally, you will act as the voice of the customer by utilizing data and research to improve both the insurance product and marketing efforts.
What they look for
Requirements
The role requires 5+ years of experience in product marketing or brand strategy, ideally within a startup or regulated financial environment. Candidates must possess native-level Dutch proficiency and strong persuasive writing skills.
Full description
About Insify
The legal infrastructure behind insurance is as broken as the products themselves. Regulations written for a different era, compliance frameworks that slow companies down instead of protecting them, and legal teams that show up at the end to say no instead of at the beginning to say here's how.
We're doing it differently.
Insify is a high-growth scale-up backed by €43M in total funding from world-class investors like Accel, Munich Re Ventures, and Formula 1 champion Nico Rosberg. In five years, we've expanded from the Netherlands into France and Germany, and we're just getting started. Our mission: become the European leader in AI-powered SME insurance.
We aren't just building a company; we're leading a revolution. Our culture is intense, high-stakes, and mission-driven. We hire smart, ambitious "owners" who possess a relentless drive to win. This is an environment for those who thrive on challenges, value intellectual honesty, and share our mindset of becoming a global category leader.
Our founding team consists of seasoned entrepreneurs who have previously built iconic businesses like HelloFresh, Bloomon, and SumUp. We bring that same bias for speed, scale, and high standards to one of the most structurally broken experiences in financial services. Together, we combine that deep fintech and e-commerce expertise with cutting-edge AI to stay ahead of the curve.
About the role
We’re on a mission to make insurance simple, human, and genuinely useful for freelancers and entrepreneurs. As our Product Marketing Manager, you’ll own how we position and communicate our products, turning complex insurance topics into clear, compelling stories that freelancers trust.
In this role, you’ll bridge product and marketing. You’ll shape positioning, messaging, and go-to-market strategies, helping us grow awareness beyond in-market audiences and deepen our connection with the self-employed.
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What you will be doing
- Develop and refine product positioning and messaging that resonates with freelancers and SMEs
- Work hand-in-hand with growth and content to make campaigns sharper, more relevant, and more consistent
- Lead go-to-market for new products, features, and updates
- Build and maintain a clear competitive view of the market and translate it into actionable insights.
- Be the voice of the customer: bring in insights from interviews, data, and research to improve the insurance product and marketing
- Support brand and thought leadership
What you bring
- 5+ years experience in product marketing, brand strategy, or similar roles — ideally in a startup or scale-up environment, or/and with complex, financial, regulated products
- Native-level Dutch
- A strong writing instinct and passion for turning insights into clear, persuasive copy
- A strategic mindset with hands-on execution — you’re comfortable rolling up your sleeves
- Genuine interest in entrepreneurs and helping them thrive
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