Avenir Collective

Building the future of beauty, personal care and lifestyle brands. Avenir Collective acquires, builds and scales disruptive brands across beauty, personal care, health, wellness and lifestyle. We partner with businesses that solve real consumer needs through products grounded in efficacy, trust and lasting relevance. Combining deep brand expertise, operational excellence and global scale, we help exceptional brands unlock their full potential while preserving the qualities that make them unique. Our portfolio includes brands such as Wrinkles Schminkles, with future growth driven through a combination of strategic acquisitions and brand development. Formerly Olsam, Avenir Collective is backed by NorthWall Capital and headquartered in London, with operations spanning the UK, Europe, North America and Australia. We're actively seeking the next generation of brands in beauty, personal care, health and wellness. If you're a founder, advisor or business owner exploring growth, partnership or succession opportunities, we'd love to hear from you.