Fospha

Fospha

Measure and drive growth with daily ad-level and full-funnel insights your entire team can trust.

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Industry
Software Development
Company size
157 people
Headquarters
Austin, TX +2 more
Founded
2014
Type
Privately Held
Total funding
$7.4M

Fospha is the only full-funnel MMM proven to deliver daily, ad-level insights that drive incremental impact. Trusted by the world’s fastest-growing retail and eCommerce brands — including Huel, CarParts, Redbubble, Crew Clothing, Footasylum, Jaded London, Necessaire, Sweaty Betty, and more — Fospha helps teams measure and drive growth through full-funnel, always-on ad-level insights they can trust. At our core is a proprietary Bayesian Media Mix Model that goes beyond legacy measurement delivering impression-led, full-funnel insights with the rigor to prove incremental revenue. We unify performance across DTC and marketplaces like Amazon and TikTok Shop, giving brands the clarity to optimize for today and plan tomorrow’s growth.

Full-Funnel Measurement Media Mix Modeling Ad-Level Insights Incrementality & Causal Measurement Bayesian Modeling Measurement Marketing ROI & Budget Optimization Cross-Channel Optimization Marketplace Measurement Forecasting & Performance Planning and Marketing Intelligence

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