Prima

Launched in 2015, by 2020 Prima had become the leader in Italy’s online motor insurance market, redesigning and digitalising the entire insurance value chain and building its proprietary technology platforms from the ground up, based on a cutting-edge stack and advanced data analytics capabilities. Prima was backed by some of the world’s most prestigious financial institutions. Goldman Sachs and The Blackstone Group invested in 2018, in what was at the time the largest venture capital round ever raised in Italy. The Carlyle Group joined the shareholder base in 2022. All of these investors exited in November 2025, when Prima became part of the AXA Group. In 2021, Prima launched its Home and Family product and began its journey to become a single point of reference for customers looking to purchase insurance products. In 2022, Prima started its international expansion. Today, we have a team of over 100 professionals in London and more than 90 in Madrid, supporting growth in the UK and Spanish markets. 💻 https://www.prima.it 💻 https://www.helloprima.co.uk 💻 https://www.helloprima.es/