Qiddiya Investment Company

Qiddiya Investment Company (QIC), a Public Investment Fund (PIF) company, is shaping one of the most transformative visions of Saudi Arabia’s future. By harnessing the Power of Play, we are unlocking new economic opportunities, elevating quality of life, and contributing to the ambitions of Saudi Vision 2030. As a company behind flagship projects such as Qiddiya City and Saudi Entertainment Ventures (SEVEN), QIC is creating destinations and ecosystems where people can live, play, stay, work, and invest. At QIC, we believe play can move society forward, opening up new opportunities and bringing joy. Our commitment to play is evident in everything we do, aiming to transform lives through play, and creating extraordinary and fulfilling experiences. We develop integrated ecosystems that allow you to play, live, stay, invest, or work, with play as a catalyst for learning, creativity, performance, connection, escapism, and personal growth.