Product Manager
ENVE Composites LLC West Haven, Utah, United States
Sporting Goods · 51-200 employees
About the role
The Product Manager will own assigned product categories across the full lifecycle, from concept development and business-case evaluation to commercialization and end-of-life planning. They will partner with Engineering, Operations, Marketing, and Sales to define product requirements and ensure successful market adoption.
What they look for
Requirements
Candidates must have a bachelor's degree and at least six years of experience in product or category management, preferably within the cycling or premium consumer goods industry. Strong business judgment, analytical skills, and the ability to translate market insights into clear product strategies are essential.
Benefits
Full description
Description
Help decide what ENVE builds next and guide great products from the first idea to the final ride.
At ENVE, exceptional products begin with a clear understanding of the rider, the market, and the opportunity. We are looking for an experienced Product Manager who can turn those insights into focused product strategies, compelling business cases, and products that strengthen ENVE's position in the cycling industry.
This role sits at the center of product development. You will own assigned product categories across the full lifecycle, shaping the roadmap, defining requirements, evaluating commercial potential, and working closely with Engineering, Operations, Marketing, Sales, and Customer Experience to move products from concept through commercialization and beyond.
You will need to be equally comfortable listening to riders and dealers, analyzing category economics, debating product tradeoffs with technical teams, and presenting a recommendation to leadership. If you understand cycling, make thoughtful decisions with imperfect information, and enjoy bringing talented teams together around a strong product vision, we would love to meet you.
ENVE Composites, based in Ogden, Utah, is a leading manufacturer of premium carbon fiber bicycles and components. Since 2007, we've been driven by innovation, precision, and a passion for creating world-class cycling products. Our team is made up of people who ride, create, challenge conventions, and take tremendous pride in the products we bring to market.
What You Will Do
This role combines category strategy, product development, commercial judgment, and cross-functional leadership. You will be responsible for:
- Developing product strategies and category roadmaps informed by rider needs, market opportunities, competitive activity, dealer feedback, and ENVE's business objectives.
- Leading assigned products through the full lifecycle, including concept development, business-case evaluation, commercialization, ongoing portfolio management, product improvement, and end-of-life planning.
- Partnering with Engineering and Operations to establish product requirements, cost targets, feature priorities, development budgets, and launch timelines.
- Analyzing sales trends, category financial performance, market conditions, and competitive positioning to guide pricing, portfolio, and investment recommendations.
- Building clear, credible business cases that balance rider value, technical feasibility, brand fit, revenue potential, profitability, and organizational capacity.
- Working with Marketing, Sales, Customer Experience, distributors, and channel partners to prepare products for launch and support successful market adoption.
- Communicating product value propositions, features, benefits, and competitive differentiation to both technical and commercial audiences.
- Monitoring category performance and customer feedback to identify product improvements, portfolio opportunities, and future growth initiatives.
- Presenting category performance, product recommendations, and strategic priorities to leadership.
- Representing ENVE at trade shows, dealer visits, material shows, and partner meetings to stay close to riders, customers, technology, and the market,
The question at the center of your work will be:
What should ENVE build, for whom, and why will it win?
This Role Is Probably a Great Fit If You
- Understand cycling products, riders, categories, and culture well enough to recognize both genuine rider needs and meaningful market opportunities.
- Enjoy moving between the big picture and the details, from long-term category strategy to a specific feature, cost target, or launch decision.
- Ask strong questions, listen carefully, and use research, feedback, and data to separate an interesting idea from a viable product opportunity.
- Can translate customer and market needs into clear product requirements without trying to do Engineering's job for them.
- Think commercially and understand how pricing, cost, margin, volume, portfolio placement, and lifecycle decisions affect product success.
- Are comfortable making recommendations, explaining tradeoffs, and building alignment across teams with different perspectives and priorities.
- Can lead complex work without relying on formal authority and know when to challenge, when to listen, and when to make a decision.
- Thrive in a fast-moving environment with multiple products, development timelines, stakeholders, and changing information.
- Take ownership after launch and remain accountable for how the product and category perform in the market.
What Success Looks Like
As you grow into the role, you will help ENVE:
- Build focused category roadmaps that connect rider needs and market opportunities with ENVE's long-term strategy.
- Make disciplined product decisions supported by research, financial analysis, competitive insight, and a clear business case.
- Improve alignment among Product, Engineering, Operations, Marketing, Sales, and Customer Experience throughout the product lifecycle.
- Bring differentiated, commercially viable products to market with clear requirements, realistic targets, and effective cross-functional execution.
- Manage category portfolios with stronger visibility into revenue, profitability, pricing, lifecycle health, and future investment needs.
- Create a consistent feedback loop between riders, dealers, partners, internal teams, and future product direction.
- Identify timely opportunities to improve, reposition, expand, or retire products based on performance and market conditions.
- We are not looking for someone who simply keeps a development schedule moving. We are looking for someone who can understand the rider and the business, establish a clear product direction, and help a cross-functional team turn that direction into products riders genuinely value.
Requirements
Required Qualifications
- Bachelor's degree in Marketing, Sales, Business, or a related field.
- Six or more years of product management, category management, commercial management, or related experience, preferably within cycling, outdoor recreation, sporting goods, or premium consumer products.
- At least two years of experience conducting or applying market research to identify customer needs and market demand.
- Demonstrated ability to develop product strategy, business cases, category recommendations, or commercially focused product plans.
- Strong business judgment and the ability to evaluate sales, pricing, cost, profitability, market, and competitive information.
- Exceptional communication and collaboration skills with the ability to work effectively with business, technical, and external audiences.
- Strong organizational skills and the ability to manage multiple priorities in a focused but flexible manner.
- Proficiency with Microsoft Office applications and experience using SAP or a comparable ERP system.
- Professional media training.
Preferred Qualifications
- Meaningful knowledge of one or more cycling categories, including Road, Gravel, Triathlon, Mountain Bike, Components, or Accessories.
- Experience managing technically sophisticated, performance-driven, or premium consumer products across multiple lifecycle stages.
- Experience partnering with Engineering and Operations on requirements, cost targets, development tradeoffs, and commercialization.
- Experience working with dealers, distributors, channel partners, athletes, or other cycling-industry stakeholders.
- Experience with SAP Business ByDesign.
Why ENVE
Product management at ENVE is close to the product and close to the rider. You will work directly with the people who identify opportunities, engineer solutions, build products, introduce them to the market, and support the riders who use them. The decisions you help make will influence not only what enters the development pipeline, but also how ENVE invests, competes, and grows across its product categories.
This is an opportunity to shape premium cycling products in an environment where performance, ride experience, engineering, design, and commercial discipline all matter. If you want meaningful ownership of the product lifecycle and enjoy turning rider insight into products with a clear reason to exist, we would love to hear from you.
What We'll Provide
Compensation
Competitive compensation based on experience. All ENVE employees also participate in a company performance-based bonus program.
Benefits
ENVE offers a comprehensive benefits package, including:
- 120 hours of paid time off annually
- 96 hours of paid holidays annually
- Medical, prescription, dental, and vision coverage, including PPO with FSA and qualified high-deductible plan with HSA options
- Company-paid life insurance and short-term disability coverage
- 401(k) with employer match
- Paid parental leave
- Professional development opportunities
- Employee discounts on ENVE products
Work Schedule and Environment
- Full-time, onsite position in Ogden, Utah, working Monday through Friday on an eight-hour or 9/80 schedule
- Occasional evening or weekend work based on business needs
- Approximately 30 to 50 days of domestic or international travel annually
- Work primarily in a professional office environment with regular interaction across ENVE's product development and manufacturing teams
- Ability to occasionally lift products, supplies, or materials weighing up to 40 pounds and perform physical activities such as standing, walking, climbing, bending, reaching, pushing, and pulling
ENVE Composites is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability, or any other legally protected characteristic.
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