Product Marketing Manager (Part-time/Hybrid)
BayanTech Giza, Giza, Egypt
Translation and Localization · 201-500 employees
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About the role
The Product Marketing Manager is responsible for defining product positioning, messaging, and go-to-market strategies to drive adoption and value. They act as a bridge between Product, Marketing, and Sales teams to ensure market insights inform the product roadmap and sales enablement materials.
What they look for
Requirements
Candidates must hold a bachelor's degree in Marketing, Business, or a related field and possess 5-7 years of experience in product marketing or B2B marketing. Strong analytical, communication, and project management skills are required, along with the ability to work independently.
Full description
Role Overview
The Product Marketing Manager owns positioning, go-to-market, launches, and adoption for company products. The role sits between Product/R&D, Marketing, and Sales. It turns product capabilities into clear value for each target segment and feeds market and customer insight back into the product roadmap.
Key Responsibilities
- Go-to-market: Own GTM plans for new products, features, and major releases, from planning through post-launch review. Prioritize markets and segments, and run a tiered launch model (major / minor / silent).
- Positioning & messaging: Build and maintain positioning, value propositions, and messaging for each ideal customer profile (ICP) and buyer persona, in [languages, e.g. Arabic and English]. Clearly explain how the product differs from competitors and alternatives.
- Market & competitive intelligence: Research customers, the market, and competitors to find opportunities, pain points, trends, and differentiation. Track competitor pricing, features, and positioning.
- Product partnership: Work with Product/R&D to bring customer and market input into requirements, user stories, and roadmap priorities. Validate features against customer needs before launch.
- Pricing & packaging: Help define plans, tiers, and trial or freemium mechanics, using win/loss data and competitive data.
- Adoption & onboarding: Own the customer activation journey, from signup or purchase to first value. Use onboarding emails, in-product messaging, and help content to cut time-to-value.
- Sales enablement: Create product briefs, one-pagers, decks, demo scripts, battlecards, objection-handling guides, and FAQs. Run enablement sessions for the Sales and Business Development teams.
- Campaigns & content: Plan and run product campaigns, webinars, demos, events, newsletters, and landing pages, together with Marketing.
- Launch communications: Own internal and external launch communications and keep messaging consistent across the website, product, sales materials, and channels.
- Feedback loop: Collect structured feedback from customers, Sales, and win/loss reviews. Use it to improve positioning, onboarding, and the roadmap.
- Measurement: Track the KPIs below, report monthly, and turn the results into concrete actions.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5-7 years of experience in product marketing, B2B marketing, go-to-market, or a related role.
- Strong understanding of positioning, messaging, customer segmentation, and GTM strategy.
- Excellent communication, analytical, project management, and stakeholder management skills.
- Strong commercial and customer-focused mindset with the ability to work independently and take ownership.
- Excellent English communication skills and proficiency in relevant marketing, analytics, CRM, and collaboration tools.
Working Conditions:
-Working hours: 15 hours per week
- one day working on-site
- Location: El-Mohandesen
