About the role

You will analyze player behavior across the customer journey to identify friction points and conversion opportunities. Additionally, you will collaborate with product and CRM teams to measure the impact of features and campaigns through data-driven insights.

What they look for

Product Analytics Data Analytics SQL Google BigQuery Looker Tableau Google Analytics LogRocket Conversion Funnels Retention Metrics Engagement Metrics A/B Testing Experimentation Data Visualization Stakeholder Management Reporting

Requirements

The role requires at least 3 years of experience in product or data analytics with strong proficiency in SQL. Candidates should possess excellent communication skills and experience working with large datasets and reporting tools.

Full description

About us

Xcite Ventures Limited is a dynamic scale up in the Social Gaming Industry. We are all about building amazing entertainment products with the customer experience as the main priority. Our mission is to revolutionize online entertainment.

The role

We are looking for a data-driven Product Analyst to help us better understand player behaviour and drive product decisions through insights and analytics.

Working closely with the Product, CRM and Gaming teams, you will analyse how players interact with our platform, identify opportunities to improve engagement and retention, and measure the impact of product features, campaigns and game performance.

This role is ideal for someone who enjoys turning complex data into clear recommendations and wants to play a key role in shaping player experience and product strategy within a fast-growing iGaming business.

What you'll be doing

Analyse player behaviour across the full customer journey.

Identify drop-off points, friction areas and conversion opportunities.

Monitor retention, engagement, session behaviour and feature adoption.

Analyse campaign performance, promotional engagement and game discovery trends.

Support A/B testing and product experimentation.

Build dashboards, reports and actionable insight summaries for stakeholders.

Work closely with Product, CRM and Gaming teams to support data-driven decision making.

Measure the impact of new features, campaigns and product changes.

Tools & Platforms

You will regularly work with:

Google BigQuery

Looker

Tableau

Google Analytics

LogRocket

SQL

Excel / Google Sheets

What we are looking for

3+ years experience in Product Analytics, Data Analytics or a similar role.

Strong SQL and analytical skills.

Experience working with large datasets and reporting tools.

Strong understanding of conversion funnels, retention and engagement metrics.

Ability to turn data into clear insights and recommendations.

Strong communication and stakeholder management skills.

Nice to have

Experience within iGaming, Sweepstakes, Gaming or Online Entertainment.

Experience with A/B testing and experimentation.

Experience using BigQuery, Looker, Tableau and LogRocket.