Senior Graphic Designer

Job Purpose

Lead the development of brand identity concepts, packaging designs, and visual assets for private-label and exclusive brands, ensuring alignment with Nice One’s brand guidelines, commercial objectives, and product requirements. The role focuses on developing high-quality packaging artwork, managing design workflows and priorities, maintaining brand standards, and collaborating with cross-functional teams and external suppliers to ensure creative deliverables meet technical, production, and quality requirements.

Key Responsibilities & Accountabilities

• Lead Brand Identity & Packaging Design: Develop creative concepts for brand identities, packaging architecture, and packaging designs for private-label and exclusive brands, ensuring consistency with approved brand guidelines and commercial objectives.

• Develop Packaging Artwork: Develop and deliver high-quality packaging artwork, labels, print-ready production files, and supporting brand identity assets that meet creative, technical, and production standards.

• Manage Design Workflow & Prioritization: Manage the design request queue, prioritize tasks based on commercial urgency and business needs, and ensure all design assets are delivered within agreed service-level agreements (SLAs).

• Enforce Brand Standards: Ensure all design outputs from the BD team strictly adhere to Nice One’s brand identity guidelines, including typography, colour palette, imagery style, and layout principles.

• Lead Packaging & Product Visual Development: Create and finalize packaging artwork and product visual mock-ups for private-label and exclusive products, coordinating with Product Developers and suppliers to ensure compliance with technical specifications and production requirements.

• Mentor & Guide the Graphic Designer: Provide design direction, constructive feedback, and coaching to the Graphic Designer. Review design work before submission to stakeholders and support the development of the junior designer’s skills and capabilities.

• Drive Cross-Functional Visual Collaboration: Collaborate with Product Development, Brand Content, Marketing, Product Onboarding, and packaging suppliers throughout packaging development, artwork approval, and production activities to ensure designs meet commercial, technical, and quality requirements.

• Maintain Design Systems & Asset Libraries: Maintain and update the BD design asset library, templates, and brand guidelines documentation, ensuring all creative assets are organized, accessible, and aligned with approved standards.

Required Qualifications

• Bachelor’s degree in Graphic Design, Visual Communication, or a related field is preferred.

• Relevant experience in graphic design, brand identity, packaging design, or a related creative role, preferably within beauty, cosmetics, or consumer products.

• A strong portfolio demonstrating brand identity development, packaging design, artwork execution, and visual communication skills.

• Proficiency in Adobe Creative Cloud applications, particularly Adobe Illustrator, Photoshop, and InDesign.

• Strong understanding of packaging architecture, typography, colour theory, layout principles, visual identity systems, and print production requirements.

• Experience preparing print-ready packaging artwork, labels, mock-ups, and production files in accordance with technical specifications.

• Ability to interpret commercial and creative requirements and translate them into effective brand identity and packaging solutions.

• Experience managing design requests, prioritizing tasks, and delivering creative assets within agreed timelines and SLAs.

• Experience collaborating with cross-functional teams, product developers, and external suppliers throughout design development and production.

• Previous experience providing design direction, reviewing creative work, or mentoring junior designers is preferred.

• Strong attention to detail, organizational skills, communication skills, and the ability to manage multiple projects simultaneously.

• Creative, proactive, and solutions-oriented approach, with the ability to balance brand consistency, technical accuracy, and commercial objectives.