W
Senior (5-10 yrs)
Full-time
Israel
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About the role
You will own the product narrative and translate technical capabilities into compelling business value for various stakeholders. Additionally, you will create diverse sales enablement materials and leverage AI tools to optimize team workflows.
What they look for
Product Marketing
B2B Marketing
Content Strategy
Sales Enablement
Storytelling
AI Tools
Market Positioning
Competitive Analysis
Video Production
Technical Writing
Messaging
Go-to-market Strategy
Requirements
The ideal candidate has 5+ years of B2B product marketing experience, preferably with technical products. You must demonstrate strong storytelling abilities, proficiency with AI tools, and the capacity to thrive in a fast-paced, early-stage environment.
Full description
What You’ll Do
- Own the product narrative. Define what it is, what it enables, and why it matters. Connect capabilities to business value: what the enterprise gets, not what the product does. Keep it sharp against a fast-moving competitive field and coherent with the Wonderful platform story.
- Deliver stories in every format. Product videos of every type: launch films, feature walkthroughs, demo narrations. Plus release notes, web copy, and sales narratives. You write the script and the one-liner.
- Find stories. Find them in the product, in deployments, in customers. The best material isn't handed to you; you go dig it out from product and field teams.
- Build enablement and sales materials. Decks, one-pagers, battle cards, demo scripts. Build them, maintain them, keep them the single source of truth.
- Break down for industries and buyers. Adapt the product’s core messaging for specific verticals and for business, technical, and risk buyers.
- Work AI-first. AI is embedded in how this team operates. You'll use it daily and help design how.
What We’re Looking For
- 5+ years of B2B product marketing, ideally with a technical product.
- Truth seeking. You dig into what the product actually does and what customers actually experience, and you make sure the messaging reflects it.
- Proven ability to develop positioning and turn it into sales-facing and customer-facing assets.
- Range across formats: video scripts, release notes, positioning docs, web, enablement.
- Depth over breadth: you can go deep on one product and become its foremost internal expert.
- Fluency with AI tools as part of your daily workflow, not as an afterthought.
- Comfort in an early-stage, fast-paced environment. Things move quickly here.
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