Product Marketing Manager, Mac & iPad (f/m/d)
Apple Berlin, Germany
Computers and Electronics Manufacturing · 10,001+ employees
About the role
The Product Marketing Manager will drive the product-centric marketing strategy for Mac and iPad in Germany, acting as the primary spokesperson for these product lines. You will collaborate with cross-functional teams to deliver successful product launches, sustain momentum, and capture local market insights to inform global strategy.
What they look for
Requirements
Candidates should have proven experience in product marketing or management, ideally within the consumer electronics or PC industry. Strong analytical skills, technical fluency, and excellent communication abilities in both English and German are required.
Full description
As a member of our Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world.
At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization.
Description
The Product Marketing Manager, Mac & iPad will own and drive the product centric marketing strategy for their respective product lines of business. A critical function of this role is to be the spokesperson for their products in market.
The Product Marketing Manager in Germany is part of a team of product experts who champion products within their respective markets and seek innovative ways to keep our products at the heart of the customer conversation.
You will play a critical role in driving Apple iPad and Mac adoption, go-to-market success, and alignment across functional partners. You will be responsible to deliver successful product launches, sustain momentum, effectively position our products and drive business growth.
As the Geo expert for Germany, you will leverage your product and market insights to capture local requirements and communicate them to Worldwide Product Marketing and other stakeholders to inform their decisions. To be successful, you should demonstrate a strong passion for Apple products, a proven experience in marketing innovative technologies, and the analytical skills to distill business and customer insights into actionable recommendations.
Minimum Qualifications
Experience in product marketing, product management, or related roles in Germany Familiarity across Apple hardware, software, and services, ideally with an interest or experience in the PC industry or consumer electronics Technical fluency with the ability to translate complex technical features into clear, relevant consumer benefits Excellent presentation skills, written and spoken, in both English and German. Ability to craft compelling product stories Strong analytical skills with the ability to use data and market insights to guide actions and recommendations Flexibility to travel (up to 25% of the time)
Preferred Qualifications
Curiosity, a passion for excellence, the ability to ask the right questions, and a resilient, problem-solving mindset. Flexible and willing to learn Experience working collaboratively with international teams in a multi-national company A resilient problem solver who gets things done, works effectively under pressure, flexible and willing to learn, confident but without ego Have deep project management skills, a teammate with strong influencing and collaboration skills and cross-functional leadership abilities MS/MA/MBA degree
