About the role
You will own the creation of product marketing materials and lead cross-functional squads to ensure successful product launches. Additionally, you will analyze revenue data to drive product adoption and assist leadership in identifying new market growth opportunities.
What they look for
Requirements
The ideal candidate has proven experience as a Product Marketing Manager in a fast-paced growth environment with a strong portfolio of product launch materials. You must possess the ability to translate complex technical features into compelling messaging and work effectively with senior stakeholders.
Benefits
Full description
An exciting opportunity to join an industry-leading company in the nonprofit software
Market.
At Enthuse, we’re on a mission to transform digital fundraising by building the
technology that empowers great causes. Our donations, event registration, and
fundraising platform helps thousands of charities raise millions.
Launched in 2012, we’ve come a long way — we’ve grown the team to over 70 people
and now serve thousands of charities. Enthuse is headquartered in London, with
operations in Scotland, Northern Ireland and the Republic of Ireland. What's more,
Enthuse is the official online fundraising partner for London Marathon Events and Great
Run.
Reporting to the Marketing Director, you’ll drive how we bring new products and
features to market, ensuring every launch is clearly positioned, compellingly
communicated, and delivers real impact for customers and growth for Enthuse.
How you’ll contribute
Product marketing content
● Own all product marketing material creation from competitor overviews, to
product marketing slides, website content, social activation, product demos and
more.
● Create personas for different audiences based on market research and data.
● Create message houses for product launches to ensure messaging is consistent,
communicates our USPs and appeals to our target audience.
● Present collateral to the sales team and be on hand to answer any questions.
Work with the Product Director to deliver training on new product launches for the
sales team.
● Coordinate with the content team to deliver customer references - from beta
launch testimonials to full video case studies.
● Pay high attention to detail and work with the content team to create compelling
and persuasive content
Collaboration with other team members
● Play a key role in product marketing cross-functional squads. Collaborate with
other senior team members and make other teams accountable for getting the
launch done on time, on budget and to a high standard.
● Coordinate with teams to set the timeline for product launches and work closely
with the marketing teams to ensure a clear roll out plan to customers, as well as
paid media plan and organic activation is planned and revenue targets are hit.
● Collaborate closely with the product team to identify detailed features of products
and understand the customer benefits.
● Collaborate closely with the senior team to create pricing strategies.
Conduct data analysis and research
● Look at revenue from existing customers and calculate how to make our products
sticky and help drive adoption across multiple solutions.
● Monitor results of product launches and provide executive reports on lessons
learned.
● Assist the leadership team with research into new product strategies and areas of
growth to expand our total addressable market.
About you
● Experience as a Product Marketing Manager in a rapidly changing, growth
environment.
● Demonstrable experience in creating product marketing materials (specifically
competitive overviews, sales slides and landing pages) and a portfolio/example of
work for reference.
● Experience in the delivery of product launches (new products, not just features).
● An ability to translate complex functionality into easy-to-understand messaging.
● Experience investigating new product growth opportunities (e.g. upsell, new
market opps).
● Experience collaborating with senior members of staff.
● Experience in creating user personas and understanding the requirements of
creating them.
● An ability to produce actionable insights from data.
● You enjoy working autonomously. You will work within a supportive environment
but will likely be curious and a self-starter.
What you’ll get
● We celebrate together with an early Friday finish with optional team drinks, team
incentives, and a variety of company socials
● We believe work-life balance matters and have flexible hours, working from
home, and support part-time work
● We believe in giving back and give you one paid day to fundraise for a charity of
your choice
● We want you to travel well with the Cycle to Work scheme, season ticket loan,
and a London-based office
● We will support your journey through our learning and development program
with an allowance for training each year and Personal Development Plans, as
well as a mentor program that offers structured support from senior team
members
● Holiday allowance: 25 days holiday and bank holidays (33 in total). We
increase holidays based on length of service, so for every year you’re with us,
you’ll get an additional day’s holiday up to 28 days. We also offer an additional 5
days of unpaid holiday
● Your birthday off!
● 1 month paid sabbatical after 5 years at Enthuse
● Enthuse Wings! Work from abroad for up to 4 weeks of the year!
● Private health insurance coverage
● Places for Races, as partners of London Marathon Events and Great Run, we get
access to a number of participant places for major fundraising events. So if you're
a keen runner, swimmer or cyclist - you could be in luck
