Senior Product Manager, Acquisition & Brand
Tin Can Seattle, Washington, United States · $150K–$185K/yr
Media Production · 11-50 employees
About the role
The Senior Product Manager will lead customer acquisition initiatives and manage the referral program to drive growth. They will collaborate with creative, brand, and engineering teams to translate ambitious concepts into tangible product experiences.
What they look for
Requirements
Candidates must have 5+ years of product management experience with a focus on growth or brand initiatives. Strong technical fluency, excellent visual taste, and the ability to manage cross-functional teams are essential for this role.
Benefits
Full description
About Tin Can
Tin Can is building a safer, simpler way for kids to connect — without smartphones. We're creating screen-free, delightful devices and services that let families call the people who matter most, free from the noise of today's digital world.
We're building a bold, authentic, nostalgic, and kinda quirky brand that resonates with folks who want something simpler & better for their kids than the tech-infused lives we're currently living (and who have a sense of humor about it).
The Role
We're seeking a super-creative (and whacky) Product Manager to drive new customer acquisition and bring brand initiatives to life.
This role requires both analytical and creative horsepower. The "product" you own lives on and off the screen. One day you might map out all the technical systems that need to integrate with a new referral sharing software, and the next you'll help figure out the most rad friendship-bracelet referral reward program and how to get it in kids' hands (err, wrist). You have great taste, you’re not afraid to be bold, and you know how to bring things onto the screen and into real life, no matter what it takes. You’re not just a dreamer, you’re a doer.
Working closely with our Creative, Brand, and Growth Marketing teams is a core (and extremely fun) part of this role. The perfect candidate loves to help turn pie-in-the-sky ideas into reality, while balancing the myriad of possibilities against realities of the business. You say yes more than no, but still, you know when to say no.
What You'll Do
- Own our referral program, making it a core component of our growth engine
- Build a kid-to-kid sharing program so Tin Can gets hyped everywhere they go, and the best way to reach them is in the real (non-digital) world
- Give Growth Marketing the tools and systems to move fast, from landing pages to attribution
- Support bringing brand campaigns and experiences to life, on and off the screen, from concept through execution
- Be a partner to Brand, shaping ambitious ideas with them, not just executing on their behalf
- Align Creative, Growth Marketing, and Engineering on what's next, stitching dreams into reality
- Get scrappy when the job calls for it — whatever it takes to make something real
What We're Looking For
- 5+ years of product management experience, ideally with experience in growth or brand; bonus points for work with a brand that gets it
- You get ish done, rallying diverse groups, finding resources, keeping everyone on track
- Crystal clear communication, from prank call campaigns to attribution pipelines
- Experience collaborating closely with designers, creatives, and supply chain teams
- Excellent visual taste; you know something's great the moment you see it (we call it razzle-dazzle) (jk, nobody actually calls it that)
- Technical and data fluency — you get numbers, think in systems, understand scaling
- Fluency using AI as a multiplier in your work; this is how we work, not a nice-to-have
- Ownership mindset — you're a PM, but also a "call everywhere in Seattle to estimate sticker cost"-er when it counts
- Low ego, high enthusiasm — you cheer as loud for someone else's idea as your own
Why Join Tin Can
- We're building tech that protects childhood: We're on a quest to give kids a more analog childhood — one with real conversations, real connection, and way less screen time. No doomscrolling, data mining, or dopamine traps — just a simpler, better way for kids to stay in touch. This is a rare opportunity to build something that truly matters.
- You'll turn pie-in-the-sky into real life: Acquisition and brand are where some of our wildest ideas get made real, and you'll be the one making it happen, with real ownership over how you get there.
- Small, high-trust team: Every company says "team," but at Tin Can it means something different. We're a small, mission-driven group that genuinely has each other's backs — professionally and personally. You'll be joining a tight-knit crew where your ideas and instincts matter from day one.
- Room to explore, not just execute: You'll have the space to explore new ideas, challenge assumptions, and shape a product experience that reflects our values of trust, simplicity, and care.
If you're excited by the idea of turning a wild idea into something kids actually beg for, please reach out. We can't wait to meet someone who's ready to jump in, make things happen, and help us grow.
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