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The Boelter Companies, Inc.

Product Manager - Digital/eCommerce

The Boelter Companies, Inc. Pewaukee, Wisconsin, United States

Food and Beverage Services · 501-1,000 employees

Oct 05
product-manager Senior (5-10 yrs) Full-time United States
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About the role

The Digital Product Manager will own the product roadmap and digital experiences to drive online revenue, conversion, and customer lifetime value. They will manage a scrum team within a SAFe environment and serve as the primary liaison between business stakeholders and engineering teams.

What they look for

Product Roadmap Scrum SAFe Backlog Prioritization Conversion Rate Optimization Onsite Search A/B Testing Recommendation Engines UX Standards Data Analytics Heatmaps User Research Personalization B2B eCommerce B2C eCommerce Merchandising

Requirements

The role requires experience in managing digital commerce funnels, optimizing onsite search, and leading experimentation roadmaps. Candidates should be proficient in SAFe methodologies and possess strong skills in UX standards and data-driven decision-making.

Full description

Digital Product Manager

Boelter | Pewaukee, WI

Belong to the Boelter community that brings people together...

We value the individual where your unique perspective builds a stronger community and fuels our passion for authentic relationships.

For 95+ years, Boelter has helped customers create unforgettable experiences across the restaurant supply, hospitality, and beverage industries — from commercial kitchen design to tabletop styling. We're looking for a Digital Product Manager to join our Digital Product Team and drive commerce, growth, and revenue outcomes across our digital ecosystem.

About the Role

This role owns the digital experiences that grow online revenue, improve conversion, and deepen customer lifetime value across Boelter's B2B and B2C channels — from the

moment a customer discovers Boelter online through final purchase.

What You'll Do

  • Own the product roadmap for commerce and growth, tying features directly to revenue, AOV, and acquisition targets
  • Manage a scrum team within a SAFe environment, owning backlog prioritization, sprint planning, and PI Planning
  • Serve as the key liaison between business stakeholders and product/engineering teams
  • Manage the end-to-end funnel — discovery, consideration, and purchase — optimizing each stage to reduce friction and drive conversion
  • Own onsite search performance, including relevance tuning, faceted filtering, and search-driven revenue
  • Drive upsell/cross-sell strategy through recommendation engines, A/B testing, and merchandising collaboration
  • Set UX standards for navigation, PDPs, PLPs, cart, and checkout, partnering with design and engineering
  • Lead a continuous experimentation roadmap using analytics, heatmaps, and user research
  • Develop personalization and CLV strategies, including B2B account-based features like contract pricing and custom catalogs

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Success Metrics

  • Online revenue growth, funnel conversion by stage, search conversion rate, recommendation-attributed revenue, AOV, customer acquisition/retention, CLV, and experiment win rate

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