Marketing Data Analyst

• Grow your marketing analytics career with meaningful impact
• Enjoy wellbeing cover, flexibility, and recharge days
• Shape personalised experiences for Kiwi across Aotearoa

Ko tātou tēnei - Hei hāpai ake i a koe | This is us. Where you matter.

Join Kiwibank and help bring our purpose of Kiwi making Kiwi better off to life through data, insight, and innovation. As a Marketing Data Analyst, you’ll work at the intersection of customer engagement, personalisation, and business growth, turning customer insights into meaningful experiences that deepen relationships and create value. You’ll be supported by a culture that values continuous learning, collaboration, wellbeing, and career development, giving you opportunities to grow your expertise while making a real difference for customers and communities across Aotearoa.

Kō tātou tēnei. Hei kawe i ngā mahi kia tutuki | This is us. Where making an impact matters.

Make your mark by transforming customer data into personalised experiences that strengthen customer connections and deliver measurable outcomes. As our Marketing Data Analyst, you’ll partner closely with Marketing, Insights and Product teams to build, test, and optimise customer communications and engagement journeys. You’ll use advanced SQL, customer analytics, audience segmentation, and marketing technology platforms to uncover opportunities, generate actionable insights, and improve campaign performance across digital, direct marketing, social media, and multi channel customer engagement initiatives. Working with customer data, CRM and marketing automation tools, including Salesforce Marketing Cloud and Data Cloud, you’ll help drive activation, retention, and long term customer value through data driven decision making.

Ko tātou tēnei. Kia hāpai i ō pūkenga |This is us. Where your expertise matters.

For this role we’re looking for a customer focused marketing analytics professional who enjoys turning complex data into meaningful customer outcomes. We would love to hear from you if you have experience in the following:

• Proven experience using customer data within database marketing, digital marketing, marketing analytics, or customer insights environments
• Proven advanced SQL capability and confidence working with large customer datasets
• Experienced in Salesforce Data Cloud, Marketing Cloud, CRM, or marketing automation platforms
• Strong skills in databases, data discovery, data mining, and analytical methods
• Experienced in audience segmentation and delivering personalised customer communications
• Strong ability to perform in depth analysis and communicate insights clearly to stakeholders
• Confident in identifying opportunities, risks, and improvements within complex and regulated environments
• Strong interpersonal skills with the ability to engage technical and non-technical audiences

You do not need to tick every box here to be considered! Above all we’re looking for a curious, collaborative, and insight driven data specialist who is passionate about creating great customer experiences through data.

Tono mai |Apply Now - Applications close on Thursday 20th August 2026. We will be reviewing resumes throughout the advertising period and reserve the right to withdraw the ad at any time.

For more detailed information on the role, please see the attached Position Description: Marketing Data Analyst

Ko tātou tēnei - Hei hāpai i a koe, me tō whānau |This is us. Where you and your whānau matter.

Making a difference for all Kiwi starts with making a difference for our people. Flexibility, growth, challenging and rewarding work - this is Kiwibank. A place where you can belong and thrive – we are as ambitious as we are caring. We have big ideas and big plans. For you, for Kiwibank and for all Kiwi. We are Kiwi making Kiwi better off and that means you too!