Graphic Designer
Bill's Restaurants Limited Greater London, England, United Kingdom · £41K/yr
Hospitality · 1,001-5,000 employees
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About the role
The Graphic Designer will create and produce visual assets for marketing campaigns, menus, and restaurant signage. They will collaborate with the marketing team to ensure all designs align with the brand identity and are delivered accurately and on time.
What they look for
Requirements
The ideal candidate possesses strong creative instincts, exceptional attention to detail, and the ability to manage both big-picture campaign ideas and technical artwork production. Proficiency in print and digital design, along with a collaborative mindset, is essential for this role.
Full description
Bill's are looking for a Graphic Designer as ongoing opportunity working at Bill's on a part time basis, three days per week at our office.
You'll collaborate with wider teams across marketing, food and operations, and occasionally visiting our restaurants to see your work brought to life in the spaces it was designed for.
Bill’s started as a greengrocer in Lewes, with a café squeezed between the crates, and we are looking for someone who wants to join our Mission to ensure that Everyone Leaves Happy.
Working as an integral part of the marketing team, you'll turn the creative ideas and campaign concepts into brilliant design. You'll own the design and artwork process across print and digital, ensuring everything looks unmistakably Bill’s, is produced to a consistently high standard and is delivered accurately and on time.
This is a hands-on role for someone with great creative instincts, exceptional attention to detail and the ability to move between big campaign ideas and the finer details of getting artwork right.
What you will be doing.
Creative design and campaign delivery
- Campaign
creative. Translate campaign concepts, creative briefs and art direction from the Senior Brand Manager into compelling visual assets across all channels.
- Creative
development. Bring ideas to the table, explore creative routes, develop layouts and visual treatments, and contribute to the weekly creative review.
- Campaign
artwork. Design and produce creative assets for key seasonal and brand campaigns, including Christmas, Pancake Day, summer and other cultural moments.
- Creative
execution. Adapt campaign concepts across multiple formats and touchpoints, ensuring a consistent look and feel without losing the impact of the original idea.
- Brand
identity. Champion Bill’s visual identity across everything we produce, maintaining consistency in typography, colour, layout, imagery and brand guidelines.
- Creative
craft. Bring a strong eye for detail, pushing the quality of design, typography, composition and visual storytelling across every project.
Menus, restaurant print and artwork
- Menu
artwork. Own the design and artwork production of menus, working to creative direction from the Senior Brand Manager and ensuring accuracy, consistency and attention to detail throughout.
- Restaurant
print and point of sale. Design and produce all restaurant-facing creative materials, including posters, table talkers, promotional materials, signage and point of sale.
- Campaign
installations. Develop artwork and visual assets for campaign installations, games, experiential elements and other physical creative executions in restaurants.
- Local
marketing. Own the design and artwork production of the Local Push toolkit, creating adaptable materials that restaurants can use easily and consistently.
- Ad
hoc creative. Respond to emerging business and campaign requirements, producing high-quality design solutions at pace.
- Print-ready
artwork. Prepare and supply accurate, print-ready files, ensuring specifications, sizing, bleed, colour and artwork are correct before handover.
- Production
handover. Work closely with the Senior Brand Manager to ensure approved artwork, specifications and supporting files are handed over to the Menu Operations & Systems Manager within agreed deadlines.
Photography, illustration and creative content
- Campaign
shoots. Support the Senior Brand Manager with creative preparation for campaign shoots, including mood-boards, visual references, shot lists and asset requirements.
- Photography
selection. Help select, edit and prepare photography for use across campaigns and channels, ensuring imagery feels distinctive and consistent with the brand.
- Illustration
and graphics. Bring ideas to life through illustration, graphic treatments, typography, textures and other creative techniques.
- Motion
and animation. Create simple motion graphics and animated assets where appropriate to bring digital campaigns and social content to life.
- Creative
innovation. Explore new design approaches, formats and techniques, bringing fresh ideas and inspiration into the team.
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