Senior Marketing Manager (Demand & Product)
Compunet Connections Bengaluru, Karnataka, India · ₹2M–₹3M/yr
IT Services and IT Consulting · 11-50 employees
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About the role
You will own the end-to-end marketing engine, including demand generation, CRM operations, SEO, and product positioning. Additionally, you will lead a creative team and build AI-driven workflows to scale marketing output.
What they look for
Requirements
Candidates must have 5-8 years of marketing experience with at least 3 years in B2B SaaS and a proven track record of owning demand generation metrics. Proficiency in HubSpot and experience building production-level AI workflows are mandatory.
Full description
Experience: 6–10 years · Location: Bengaluru (in office)
About the role
Our client is a B2B SaaS company building the world's first psychology-based personality intel and prospect discovery platform. We help businesses find, understand, and convert the right buyers — combining a curated global contact database with AI-powered personality and buyer intelligence. We've crossed $1M ARR, serve 150+ customers across 32+ countries, and are headquartered in Bengaluru.
The role
We're hiring a Senior Marketing Manager (Demand & Product) to own Our client's marketing engine end-to-end during our scale-up phase. This is a senior, hands-on, builder-flavored role with the scope and trust of a marketing leader — until we bring in a dedicated Head of Marketing in the next 9–18 months.
You will own demand generation, HubSpot/CRM operations, lifecycle email, SEO and LLM-search visibility, paid acquisition, landing page CRO, events, and product positioning + sales enablement. You'll work directly with the founders and Sales lead, and you'll have a small creative team (designer + content) reporting to you from day one.
What you'll own
- Demand gen P&L: LinkedIn ads, Google ads, cold email, retargeting, webinars. ROI-driven, dashboarded, scaling monthly.
- CRM & lifecycle: Architect HubSpot. Build automation that moves users from sign-up → activated → customer.
- SEO + AI search: Organic traffic, landing page CRO, and visibility in LLM-based search (ChatGPT, Claude, Gemini).
- Sales enablement: Refreshed positioning, battlecards, pitch deck, case studies, ICP documentation. Make Sales' job easier.
- Events & field ops: Trade show strategy, booth experience, lead capture, follow-up.
- AI orchestration: Build production AI workflows that multiply your team's output. Not "use ChatGPT for copy" — build agents and automations that ship.
- Team: Direct the existing creative team. Hire 2–3 marketers under you over the next 12 months.
What we're looking for
Mandatory:
- 5–8 years total marketing experience, with ≥3 years in B2B SaaS
- Has personally owned a demand gen number (channel ROI, CPA, pipeline contribution)
- Has shipped HubSpot or equivalent (Marketo, Pardot, Customer.io) workflows in production — not "managed a team that did it"
- Has launched a product or feature with positioning + messaging owned end-to-end
- AI-first operator: can demonstrate ≥3 production AI workflows you've personally built in the last 90 days
Strongly preferred:
- B2B SaaS targeting Indian buyers OR global enterprise — direct experience with our ICP shape
- Sales intelligence, sales enablement, RevTech, or adjacent category exposure
- Experience at a 30–200 person company at $1M–$10M ARR
- Has hired and managed marketing direct reports
- Strong mathematical reasoning — comfortable working backwards from a target to a channel-by-channel plan
What we don't filter on
We don't filter on FAANG/unicorn logos, formal degrees, or English fluency. We filter on clarity of thought, demonstrated impact, and AI-first operating style.
Pace and work model — important
- Pace: Most weeks at Our client are normal-paced. Some weeks are intense — we're scaling fast. If you need predictable 9-to-5 hours to perform, this role is not the right fit.
- Location: This is an in-office role based in Bengaluru. Hybrid is possible by exception, not by default.
We tell candidates this before offer, not after. We'd rather you self-select out now than be unhappy in month 3.
Salary: 2000000 - 2900000 INR Per annum
