Business Intelligence Analyst, Global YouTube Marketing

Google Ciudad de México, Mexico

Software Development · 10,001+ employees

2 d ago

Mid (2-5 yrs) Full-time Mexico

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About the role

You will design, develop, and maintain automated dashboards to measure marketing performance and provide actionable insights. Additionally, you will conduct deep-dive analyses and present findings to leadership to optimize marketing initiatives.

What they look for

Business Intelligence Data Analytics SQL Data Visualization Looker Tableau Power BI Qlik Data Warehousing Data Modeling Marketing Analytics Dashboard Design Reporting Stakeholder Management Data Quality

Requirements

Candidates must have a bachelor's degree and at least 4 years of experience in Business Intelligence or Data Analytics. Proficiency in SQL and data visualization tools like Looker, Tableau, or Power BI is required.

Full description

Minimum qualifications:

Bachelor’s degree or equivalent practical experience.

4 years of experience in Business Intelligence or Data Analytics.

4 years of experience in SQL and Data Visualization (e.g., Looker, Tableau, Power BI, Qlik, or similar technologies).

Preferred qualifications:

Experience with data warehousing or data modeling concepts.

Experience with translating business requirements to BI solutions.

Experience with explaining technical analysis to stakeholders.

About the job:

As a Business Intelligence Analyst for the Global YouTube Marketing team, you will play a vital role in building and maintaining the BI solutions that measure our marketing strategy. You will design, develop, and socialize dashboards and reporting, ensuring data quality and accessibility for advanced analytics. Your technical expertise will enable the marketing team to leverage data-driven insights to optimize campaigns and measure the impact of marketing initiatives.

Responsibilities:

Create and maintain automated, easy-to-use dashboards that show how our marketing is performing.

Conduct deep-dives into specific marketing activities and transform complex data into simple, visual charts and presentations to identify what drives the best results and help the marketing team make quick decisions.

Build reporting tools that allow marketing partners to easily access and understand their own performance data.

Run the analysis to demonstrate that marketing campaigns are actually driving incrementally.

Present data and performance to leadership to ensure marketing’s impact is understood across the company.