Product Manager

Overview

The Product Manager at CharacterStrong owns the successful development, delivery, and performance of specific product domains within CharacterStrong’s digital platform. Working under the strategic direction of the Senior Director of Product Management, this role leads discovery, product definition, delivery, and supports cross-functional GTM efforts for key initiatives within the established roadmap. The Product Manager ensures that products deliver measurable value for educators and students while aligning with CharacterStrong’s mission and business objectives. This role partners closely with Engineering, UX/UI Design, Project Management, and other cross-functional partners to guide initiatives through the full product lifecycle: discovery, design, development, launch, and iteration. The Product Manager also plays a key role in modernizing the development lifecycle through AI-assisted product practices, helping squads accelerate development, improve requirements clarity, and increase product insight through data and automation.

Responsibilities

At CharacterStrong, Product Managers support the full SDLC, including:

• Own the success of assigned product domains within the CharacterStrong platform.
• Collaborate within the iron triangle (Product, UX, Engineering) to create solutions and deliver outcomes.
• Translate roadmap priorities into clear product initiatives and execution plans.
• Define product requirements, user stories, and acceptance criteria that guide development teams.
• Maintain a prioritized backlog aligned with customer value and delivery capacity.

• Conduct continuous discovery in partnership with UX and User Research.
• Engage educators, district leaders, and internal stakeholders to uncover needs and pain points.
• Translate insights into validated solutions and actionable product requirements.

• Lead initiatives from concept through launch and iteration.
• Partner with Engineering, UX, and Project Management to ensure clarity, alignment, and execution.
• Monitor delivery progress and adjust scope or priorities as needed to achieve outcomes.

• Leverage AI tools, in partnership with Product Leadership, to support product development workflows, including: requirements generation, backlog refinement, documentation and knowledge management, data analysis and product insights

• Deeply understand product performance using engagement, adoption, and outcome metrics.
• Alongside our Director of Experience, analyze user behavior and feedback to inform product improvements.
• Support experimentation and iterative improvement through feature testing and analytics.

• Partner with Customer Success, Sales, Marketing, and Enablement to support GTM readiness and drive adoption.
• Contribute product expertise to implementation planning and feature launches.
• Communicate product progress, outcomes, and insights across the organization.

Qualifications

Technical Qualifications (Preferred):

• Strong technical background and awareness of K–12 technology ecosystems, including integrations with: Student Information Systems (SIS), Learning Management Systems (Canvas, Google Classroom), Rostering systems (Clever, ClassLink)

• Experience working with API-driven platforms and technical integrations.
• Ability to collaborate with engineering teams on solution design and technical tradeoffs.

• Experience leveraging AI-enabled development tools (e.g., Claude Code, Claude Design, Claude, OpenAI, Figma Make, LLM-based documentation or analytics tools).
• Understanding of how AI can support product discovery, experimentation, and product intelligence.

• Experience with product analytics platforms (e.g. Pendo, Amplitude, etc.)
• Familiarity with data pipelines including ETLs, data schemas, SQL, and data warehousing.

Required Qualifications:

• Bachelor’s degree in business, product management, or a related field; or equivalent experience.
• Minimum 5 years of experience in Product Management, preferably in a technology or EdTech environment.
• Experience with platform development (e.g. SIS and LMS integrations; APIs, identify, authentication and SSO; data warehouses and data schemas, CSDS components, etc.)
• Experience owning product initiatives, end-to-end, in agile environments.
• Demonstrated ability to translate customer insights and data into prioritized, successful product features.
• Proven ability to collaborate across engineering, UX, and business teams.
• Proven ability with requirements gathering, backlog management, ticket triage, and roadmap alignment.
• Experience leading multiple squads, balancing new initiatives with ongoing priorities.
• Excellent written and verbal communication skills, with the ability to present to diverse audiences.
• Demonstrated use of AI tools across key stages of the SDLC.
• Ability to analyze user feedback and data, identify patterns, and translate insights into prioritized, impactful product improvements.
• Strong empathy for K-12 users and demonstrated skill in active listening during interviews to uncover pain points and improvement opportunities.
• Operates effectively in iterative environments, balancing long-term vision with evolving user and business needs.
• Strong project management skills including building and managing project plans, managing and communicating risks, and ensuring project alignment with business objectives.
• Detail-oriented with strong writing skills and a strong eye for good UX.
• Self-motivated and comfortable working independently; be flexible and creative in seeking solutions.

Posted Salary Range

USD $110,000.00 - USD $130,000.00 /Yr. Physical Requirements

Remote work setting.