Graphic Designer

The Senior Graphic Designer will be responsible for creating visually compelling and cohesive graphics that support the company's social media presence and marketing campaigns. This role will focus on designing eye-catching visuals that resonate with the target audience, enhancing brand awareness, engagement, and conversion. The ideal candidate will have a deep understanding of social media trends and marketing principles, combined with a creative flair for producing visually impactful content that aligns with the company's mission in the ed-tech sector.

Design & Concept Development:

• Create engaging visuals, infographics, and promotional graphics for social media platforms, email campaigns, websites, and digital ads.

• Collaborate with the marketing and content teams to develop on-brand creative concepts that drive engagement and conversions.

• Develop and maintain a consistent visual identity across all marketing channels, ensuring that all designs align with the company’s brand guidelines and objectives.

Campaign Asset Creation:

• Design visual assets for paid and organic social media campaigns, including Facebook, Instagram, LinkedIn, Twitter, and YouTube.

• Design banners, web assets, and landing pages that support various marketing initiatives.

• such as product launches, promotions, and offline events.

Brand Consistency & Innovation:

• Maintain and evolve the brand's visual identity, ensuring that it resonates with the company’s ed-tech audience while staying fresh and relevant.

• Experiment with new design formats, styles, and techniques to continuously improve the performance and appeal of social media content.

Quality Control & Iteration:

• Review and revise designs based on feedback from the creative director, marketing team, and other stakeholders.

• Ensure all visual content adheres to high-quality standards, maintaining consistency in style, color, and messaging across all platforms.

• Continuously analyze the performance of creative assets, iterating designs to improve engagement metrics such as click-through rates, likes, and shares.

Requirements

Education:

Bachelor’s degree in Graphic Design, Visual Arts, or a related field.

Experience:

• Min 3+ years of experience in graphic design, particularly for social media, digital marketing, or similar roles.

• Strong portfolio showcasing digital design work, including social media campaigns, web graphics, and marketing materials.

• Experience working within an established brand framework while bringing creativity and innovation to visual content.

Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design software.

• Strong understanding of social media platforms, marketing principles, and digital design best practices.

• Experience with designing for multiple formats, including social media ads, web banners, emails, and landing pages.

• Basic knowledge of motion graphics and video editing is a plus.