GRAPHIC DESIGNER

Description

POSITION SUMMARY:

The Graphic Designer supports the YMCA of Southeastern North Carolina's marketing and communications efforts through the creation of engaging, high-quality visual content that strengthens brand awareness, promotes programs and services, and communicates the YMCA's mission and impact.

Under the direction of the Marketing and Communications Director, this part-time position is primarily responsible for designing and producing a wide range of print and digital marketing materials, including promotional flyers, facility signage, apparel, advertisements, digital campaigns, publications, and event collateral.

The Graphic Designer works collaboratively with the full-time Communications Specialist, Marketing Coordinators, and other YMCA staff to support marketing initiatives across the association. This position also assists with photography, videography, and other creative projects as needed.

Requirements

ESSENTIAL FUNCTIONS:

1. Graphic Design and Creative Production: Design and produce high-quality, visually engaging materials for print and digital platforms, including promotional flyers, brochures, posters, banners, facility signage, T-shirts and apparel, advertisements, digital campaigns, publications, event materials, and other branded collateral.

2. Brand Consistency: Ensure all creative materials adhere to YMCA brand standards, maintaining consistency in visual identity, messaging, typography, imagery, and overall design across all branches, programs, and departments.

3. Digital Marketing Design: Create graphics and visual assets for the YMCA's website, social media platforms, email marketing campaigns, digital advertising, and other online communications.

4. Print and Production Coordination: Prepare print-ready artwork and production files for signage, apparel, promotional materials, and publications. Assist with coordinating specifications, proofs, and production requirements with external vendors as needed.

5. Marketing Team Collaboration: Work closely with the Marketing and Communications Director, Communications Specialist, and Marketing Coordinators to execute creative projects, support marketing campaigns, and meet organizational priorities and deadlines.

6. Photography and Videography: Assist with capturing, organizing, and editing photos and videos that highlight YMCA programs, events, members, staff, and community impact for use in marketing and communications.

7. Creative Asset Management: Help maintain an organized library of design files, templates, photographs, videos, and other creative assets to support efficient production and consistent branding.

8. Cross-Departmental Support: Collaborate with YMCA branches, departments, and program staff to understand design needs and develop effective visual materials that support programs, membership, fundraising, special events, and community engagement.

9. Project Management: Manage multiple design assignments simultaneously, incorporating feedback, meeting established deadlines, and maintaining attention to detail and quality.

10. Additional Responsibilities: Assist with special projects, marketing events, content development, and other duties as assigned by the Marketing and Communications Director.

QUALIFICATIONS:

1. 1-3 years of experience in graphic design, visual communications, marketing design, or a related creative field. Relevant education, professional experience, or a strong portfolio of work will be considered.

2. Proficiency in graphic design software, particularly Adobe Creative Cloud applications such as Illustrator, Photoshop, and InDesign. Experience with Canva is also preferred.

3. Demonstrated ability to create professional, visually appealing designs for both print and digital applications that meet brand standards.

4. The ability to apply design principles, typography, color, layout, branding, and preparation of files for professional printing and production.

5. Basic photography, videography, and photo/video editing skills preferred.

6. Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines.

7. Excellent communication and interpersonal skills, with the ability to work collaboratively, receive feedback, and respond to evolving project needs.

8. Familiarity with social media platforms, digital advertising formats, and email marketing design preferred.

9. Creative, adaptable, and self-motivated, with a willingness to contribute ideas and support a variety of marketing initiatives.

10. Commitment to the YMCA's mission and core values of caring, honesty, respect, and responsibility.