Digital Marketing Graphic Designer
Inked Brands Bowling Green, Kentucky, United States · $33K–$40K/yr
Consumer Services · 51-200 employees
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About the role
The role involves designing digital assets for websites and ecommerce platforms while managing email marketing campaigns and calendars. You will also analyze email performance data to optimize engagement and collaborate with cross-functional teams to ensure brand consistency.
What they look for
Requirements
Candidates must have 1–4 years of experience in graphic or digital design with a strong portfolio. Proficiency in design tools like Canva or Adobe Creative Suite and email platforms such as MailChimp or Klaviyo is required.
Full description
What You'll Do
Website & Digital Design
- Design website assets across desktop and mobile, including homepage banners, secondary banners, promotional graphics, collection features, and supporting digital creative.
- Develop creative concepts that align with brand guidelines, marketing objectives, and campaign priorities.
- Create and adapt digital assets for ecommerce, including Amazon and DTC product listings.
- Ensure creative is visually cohesive, appropriately formatted, and optimized for its intended placement.
- Collaborate with Marketing and Ecommerce teams to execute website updates, campaigns, and product launches.
Faire Email Design & Calendar Planning
- Design and execute Faire wholesale marketing emails across assigned brands, including promotional campaigns, product features, seasonal messaging, and new product launches.
- Plan and manage the email marketing calendar based on marketing priorities, product launches, promotions, and seasonal opportunities.
- Develop engaging email layouts that support product discovery, wholesale customer engagement, and brand storytelling.
- Maintain and evolve email templates to ensure brand consistency and creative efficiency.
- Collaborate with Marketing and Brand teams to establish email priorities and deliver campaigns on schedule.
Email Analytics & Optimization
- Analyze email performance, including open rates, click rates, conversion rates, and revenue where available.
- Use historical performance data to inform email calendar planning, content strategy, creative decisions, and campaign frequency.
- Identify trends and opportunities to improve email engagement and effectiveness.
- Apply performance insights to future campaigns and creative testing.
Collaboration & Project Management
- Maintain a strong understanding of each brand's identity, audience, and creative direction.
- Manage multiple projects and deadlines while maintaining a high standard of creative quality.
- Partner with Marketing, Ecommerce, and Brand teams to manage creative needs and priorities.
- Maintain organized design files, templates, and digital asset libraries.
- Incorporate feedback and proactively identify opportunities to improve creative quality and workflow efficiency.
What You'll Bring to the Table
- 1–4 years of graphic design, digital design, or marketing design experience.
- A strong portfolio demonstrating website design, email design, and digital marketing creative.
- Proficiency in Canva and digital design tools; experience with Adobe Creative Suite welcomed.
- Proficiency in MailChimp or Klaviyo.
- Experience designing responsive digital assets for desktop and mobile.
- Understanding of email marketing analytics and performance metrics.
- Ability to translate marketing objectives into effective creative concepts.
- Strong attention to detail, organization, and time management.
- Ability to manage multiple projects independently while collaborating with cross-functional teams.
- Strong communication skills and a willingness to learn, adapt, and incorporate feedback.
What Success Looks Like
- Delivers polished, on-brand website and email creative across assigned brands.
- Independently manages website asset requests and email campaigns from brief through final delivery.
- Maintains an organized, proactive email calendar aligned with marketing priorities.
- Uses email performance data to inform future campaign planning and creative decisions.
- Consistently meets deadlines while maintaining high creative standards.
- Identifies opportunities to improve creative quality, efficiency, and email performance.
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